Director, Marketing

About the role

Drive marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation. Collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. Directly influence customer engagement, conversion performance, and revenue growth within a Business Services environment.

Responsibilities

• Lead and mentor a marketing team of four in diverse functions
• Define overall strategy and optimize operational processes for marketing campaigns
• Manage the marketing budget, prioritizing investments across various channels
• Collaborate with the creative team to align on marketing initiatives during launches
• Engage directly in product marketing activities, including messaging and audience targeting
• Oversee media review cycles for product launches, including hands-on preparation
• Ensure transparent customer communication through all stages of the product lifecycle

Requirements

• 5+ years of marketing experience, with 3+ years in team management
• Proven record in end-to-end product marketing for physical products, preferably in consumer electronics
• Familiarity with audiences like hardware DIYers, Linux enthusiasts, or AI developers
• Experience coordinating with supply chain and logistics for customer communications
• Ability to set strategic direction for diverse marketing channels while executing as an individual contributor
• Budget management experience across multiple marketing functions
• Strong communication skills to convey technical details to various audiences

Benefits

• Competitive salary, equity, and health benefits
• 20 PTO days plus company holidays
• Paid Parental Leave
• Flexible work hours and the option for every other Friday off
• 401K with matching contributions for US employees
• Opportunity to work for a startup focused on social and environmental impact

Pay

$171,000 – $220,000 annually

Location: Remote - US based candidates only, no visa sponsorship available