Director, Marketing

About the role

Cala Health is seeking a Director of Marketing to join our team. The role will report to the Vice President of Marketing and will have direct reports. The Director of Marketing will lead the development and execution of marketing strategies to drive adoption, penetration, and revenue growth. This role will drive commercial planning and integrated marketing campaigns for market leadership and to accelerate growth. The Director will work closely with cross functions, including Upstream Product Marketing, Customer facing functions, R&D, Regulatory and Legal to consistently deliver high-impact programs and solutions.

Responsibilities

• Drive execution and alignment of commercial strategic plan to hit revenue, profitability, and company objectives
• Define and shape go-to-market strategy and commercialization initiatives from product to process and support, including customer journeys
• Drive awareness, market adoption, identify growth opportunities, and gain market insights to reflect patient and provider needs and alignment with strategic goals
• Lead Commercial Launch plans (positioning, messaging, customer targeting, branding, evidence strategy, KOL strategy, metrics etc)
• Manage integrated marketing channels (digital, conferences, social media, etc.) and vendors
• Leading, coaching and developing a team of marketing professionals
• Gather new entrant intel and lead competitive action / response plans
• Spending time in the field to gain market and customer insights and build relationships with sales leaders and key physicians to drive education, market adoption and innovation
• Define KPIs and measures that define customer preference and retention

Requirements

• 10+ years of marketing experience in FDA regulated product management and commercialization - downstream marketing in medical device, diagnostics or related field. DME experience a plus
• Bachelor’s degree required in Science or Engineering with MBA preferred
• Strong strategic, analytical thinking, people leadership, and cross-functional stakeholder influence
• Proven ability to think strategically and translate vision into actionable plans and results
• Comfortable navigating ambiguity and driving results in a fast-paced, evolving landscape
• Outstanding communication, organization collaboration
• Ability to travel up to 25% of the time

Qualifications

• Experience in a similar role
• Excellent interpersonal and communication skills
• Strong project management and organizational skills
• Ability to manage multiple projects simultaneously
• Knowledge of digital marketing platforms and tools

Skills

• Strategic thinking
• Market research and analysis
• Customer relationship management
• Collaboration and teamwork
• Leadership and management

Benefits

The benefits package includes health insurance, retirement savings options, and paid time off. Cala Health offers a competitive salary range of $170,000 - $220,000, commensurate with experience.

Pay

$170,000 - $220,000

Schedule

Full-time