Director, Marketing-V

We need to produce HTML fragment with sections: About the role? The posting includes "Primary Purpose" and "Principal Responsibilities". Also "Minimum Qualifications". Also "Leadership Characteristics". No explicit Benefits, Pay, Schedule sections. So we include sections for About the role (maybe from Primary Purpose), Responsibilities, Qualifications (Minimum Qualifications), Skills (maybe from leadership characteristics? but they are more like leadership traits). Could also include a Skills section for interpersonal, communication, etc. But we need to only include sections when posting has real specific content. We have content for Primary Purpose (About the role). Responsibilities (Principal Responsibilities). Minimum Qualifications. Leadership Characteristics could be considered Skills or maybe we can put under Skills. But we need to decide headings: About the role, Responsibilities, Qualifications, Skills. Use

for each. We must not repeat job title. No Job ID. Remove boilerplate. We need to preserve all substantive info. So we need to include all bullet points from responsibilities, qualifications, leadership characteristics. We need to format responsibilities as

• . Same for qualifications and skills. We need to ensure we don't create sections with placeholder text. All sections have content. Let's extract content. Primary Purpose: "This position is responsible for communicating the Simon and center specific brand proposition/narrative at the local center level via sourcing and executing property level marketing initiatives. Responsibilities include: creation, development, and implementation of the overall strategic marketing and communication direction of the shopping center. The Director of Marketing will also be responsible for providing sales support and implementation of business development programs." We can put that as prose in

  . Principal Responsibilities list: many bullet-like sentences separated by line breaks. We'll turn each into

• . List them: - Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center’s core financial objectives: EBIDTA, SBV income, leasing, sales, overage rent, traffic, and market share - Implementation of business development revenue opportunities including mall assets, media assets, and mall programming in order to achieve the financial sales goals of the property - Develop and implement retailer intensification strategies that drive awareness and sales - Promote platform program opportunities to, and foster relationships with key retail partners - Implement corporate direction regarding all national and/or regional Simon/Malls brand marketing and SBV programs and initiatives at the field level - Create annual marketing budgets based on retailer dues, allocating expenses as appropriate to support platform programming, Simon initiatives and brand messaging in order to achieve center objectives. - Forecast and maximize marketing dollars by analyzing sales performance of the center and our retailers including overage rent, as well as the ROI on marketing programs on a monthly basis - Manage data input and use of Salesforce as related to tourism, deal management, lease actions, and inventory - Where applicable, oversee and execute tourism programs to include: local/regional/national/international/Simon Shopping Destinations initiatives - Coordinate all shopping center visual merchandising, signage and advertising programs to ensure quality and effective use - Manage where applicable all marketing work surrounding center renovations, redevelopment and expansions to ensure effective messaging to the shopper base - Provide input as required on media plans, media buys and media channels for the most effective reach of the target audience for the center - Work with the PR agency to enhance overall perception of property, establish and ensure local media relations are solid, and responses for media releases, alerts and talking points are adequately prepared, vetted and used - Drive the growth and engagement of our social media channels, as well as data collection, SMS, and Email (subscribers) for the specific centers - Develop professional business relationships with center retailers - Where applicable, drive Simon loyalty programs tailored to the individual property market and core demographics - Oversee all financial forecasting budgeted for the marketing department and marketing programs - Hire and oversee all work assigned to the Marketing Administrative Assistant - Participate in Manager on Duty rotation, staff meetings and other relevant management responsibilities as a critical member of the mall management team at each center Minimum Qualifications: - BA or BS degree with emphasis in sales, marketing, or business - 4-6 years previous experience in strategic marketing, event management, sales, sponsorship, and budgeting - Knowledge of retail management, marketing and advertising and working knowledge of the media industry - Excellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others - Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success - Flexibility to work varied schedules including weekends and evenings - Strong team building and coaching skills - Ability to handle multiple projects simultaneously - Some overnight travel required - Ability to think strategically Leadership Characteristics: - Strong organization and coordination skills - Strong team building and coaching skills - Ability to handle multiple projects simultaneously - Ability to communicate with various levels within the organization Note some duplicates: team building and coaching skills appears both in qualifications and leadership. We'll keep as is. We could combine leadership characteristics into Skills section. But we already have skills from qualifications (interpersonal, communication, etc). Could create a Skills section that includes both sets. However we need to avoid duplication? Not required to deduplicate. But better to avoid repeating same bullet. Could merge. Simplify: Have sections: About the role, Responsibilities, Qualifications, Skills. Qualifications: education, experience, knowledge, flexibility, travel, think strategically. Skills: interpersonal, communication, selling, negotiation, tact/diplomacy, superior computer skills, verbal/visual/written communication, team building, coaching, handling multiple projects, organization/coordination, communicating with various levels. But we also have "Strong organization and coordination skills" from leadership. Let's extract skills from qualifications: Excellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others; Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success; Strong team building and coaching skills; Ability to handle multiple projects simultaneously; Flexibility to work varied schedules including weekends and evenings (that's more schedule but we don't have schedule section); Some overnight travel required (travel); Ability to think strategically. Leadership characteristics: Strong organization and coordination skills; Strong team building and coaching skills (duplicate); Ability to handle multiple projects simultaneously (duplicate); Ability to communicate with various levels within the organization. We can create Skills section that includes: interpersonal, communication, selling, negotiation, tact/diplomacy, superior computer skills, verbal/visual/written communication, team building, coaching, handling multiple projects, organization/coordination, communicating with various levels, strategic thinking. Flexibility to work varied schedules and overnight travel could be placed under a separate section? Not required as we don't have Schedule or Travel sections. Could include them in Qualifications as they are requirements. But we already have Qualifications for education/experience/knowledge. Could add a "Requirements" section for flexibility/travel. But the instruction says use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we could have a Requirements section for flexibility/travel. However we already have Minimum Qualifications which includes flexibility and travel. Might be better to keep them under Qualifications. Thus Qualifications: education, experience, knowledge, flexibility, travel, strategic thinking. Skills: interpersonal, communication, selling, negotiation, tact/diplomacy, superior computer skills, verbal/visual/written communication, team building, coaching, handling multiple projects, organization/coordination, communicating with various levels. We need to avoid duplicate bullet for team building/coaching and handling multiple projects appears in both; we can keep once. Let's craft. Now produce HTML:

  About the role

  This position is responsible for communicating the Simon and center specific brand proposition/narrative at the local center level via sourcing and executing property level marketing initiatives. Responsibilities include: creation, development, and implementation of the overall strategic marketing and communication direction of the shopping center. The Director of Marketing will also be responsible for providing sales support and implementation of business development programs.

  Responsibilities

  • Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center’s core financial objectives: EBIDTA, SBV income, leasing, sales, overage rent, traffic, and market share
  • Implementation of business development revenue opportunities including mall assets, media assets, and mall programming in order to achieve the financial sales goals of the property
  • Develop and implement retailer intensification strategies that drive awareness and sales
  • Promote platform program opportunities to, and foster relationships with key retail partners
  • Implement corporate direction regarding all national and/or regional Simon/Malls brand marketing and SBV programs and initiatives at the field level
  • Create annual marketing budgets based on retailer dues, allocating expenses as appropriate to support platform programming, Simon initiatives and brand messaging in order to achieve center objectives.
  • Forecast and maximize marketing dollars by analyzing sales performance of the center and our retailers including overage rent, as well as the ROI on marketing programs on a monthly basis
  • Manage data input and use of Salesforce as related to tourism, deal management, lease actions, and inventory
  • Where applicable, oversee and execute tourism programs to include: local/regional/national/international/Simon Shopping Destinations initiatives
  • Coordinate all shopping center visual merchandising, signage and advertising programs to ensure quality and effective use
  • Manage where applicable all marketing work surrounding center renovations, redevelopment and expansions to ensure effective messaging to the shopper base
  • Provide input as required on media plans, media buys and media channels for the most effective reach of the target audience for the center
  • Work with the PR agency to enhance overall perception of property, establish and ensure local media relations are solid, and responses for media releases, alerts and talking points are adequately prepared, vetted and used
  • Drive the growth and engagement of our social media channels, as well as data collection, SMS, and Email (subscribers) for the specific centers
  • Develop professional business relationships with center retailers
  • Where applicable, drive Simon loyalty programs tailored to the individual property market and core demographics
  • Oversee all financial forecasting budgeted for the marketing department and marketing programs
  • Hire and oversee all work assigned to the Marketing Administrative Assistant
  • Participate in Manager on Duty rotation, staff meetings and other relevant management responsibilities as a critical member of the mall management team at each center

  Qualifications

  • BA or BS degree with emphasis in sales, marketing, or business
  • 4-6 years previous experience in strategic marketing, event management, sales, sponsorship, and budgeting
  • Knowledge of retail management, marketing and advertising and working knowledge of the media industry
  • Flexibility to work varied schedules including weekends and evenings
  • Some overnight travel required
  • Ability to think strategically

  Skills

  • Excellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others
  • Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing
  • Strong team building and coaching skills
  • Ability to handle multiple projects simultaneously
  • Strong organization and coordination skills
  • Ability to communicate with various levels within the organization
  Check that we didn't miss any substantive info: we omitted "Excellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others" included. "Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success" we included but omitted "are essential to success" maybe okay.