Director, Marketing

About the role

Brief Description
Bluebird Fiber is a premier fiber telecommunications provider in the Midwest. This is a full-time, benefit eligible position in our Kansas City Office.

Responsibilities

• Own and champion the Bluebird Fiber brand across all internal and external touchpoints.
• Develop and execute comprehensive marketing strategies that increase brand awareness, generate demand, and support revenue growth.
• Ensure brand consistency across digital platforms, offices, events, collateral, signage, apparel, and customer communications.
• Lead initiatives to strengthen and evolve the Bluebird Fiber story and market positioning.
• Develop and implement digital marketing and lead-generation programs focused on reaching targeted B2B audiences.
• Partner closely with Sales leadership to create qualified pipeline opportunities and support revenue objectives.
• Measure and optimize campaign performance using data-driven marketing practices.
• Create and manage sales enablement tools, collateral, presentations, and customer-facing materials.
• Serve as a true business partner to the Sales organization, taking pride in helping the team achieve its goals.
• Maintain full ownership of website strategy, content, messaging, and user experience.
• Oversee SEO, paid media, email marketing, content marketing, social media, and digital advertising initiatives.
• Continuously evaluate emerging marketing technologies and best practices to improve performance and efficiency.
• Educate and mentor internal teams on effective digital marketing strategies and lead-generation techniques.
• Plan and execute customer events, industry conferences, trade shows, executive briefings, and community engagement opportunities.
• Develop event strategies that strengthen customer relationships, support sales efforts, and enhance brand visibility.
• Manage event budgets and measure return on investment.
• Manage relationships with marketing agencies, creative partners, printers, promotional suppliers, and other vendors.
• Hold external partners accountable for performance, deliverables, quality, and results.
• Negotiate contracts and pricing to maximize value and ensure responsible use of company resources.
• Manage company-branded apparel programs and vendor relationships supporting employee clothing and uniform needs.
• Partner with Human Resources to support employee engagement, culture-building, and internal communications initiatives.
• Assist in planning and executing annual employee meetings, company celebrations, recognition programs, and other internal events.
• Use branding, communications, and events as tools to strengthen company culture and employee pride.
• Lead, mentor, and develop the marketing team of three while fostering accountability, creativity, and continuous improvement.
• Build a culture of learning, collaboration, and execution excellence.
• Establish clear goals, performance metrics, and development plans for team members.
• Develop and manage the marketing budget with a strong focus on efficiency, accountability, and measurable results.
• Evaluate expenditures carefully and steward company resources as if they were your own.
• Ensure investments align with strategic priorities and deliver meaningful business impact.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 10+ years of progressive marketing experience, including leadership responsibilities.
• Experience directly managing team is required.
• Proven success in B2B marketing, demand generation, and sales enablement.
• Strong understanding of digital marketing, lead generation, CRM systems, marketing automation, and analytics.
• Experience planning and executing trade shows, customer events, and corporate events.
• Demonstrated ability to manage agencies, vendors, budgets, and cross-functional initiatives.