Automotive Account Manager

Job Responsibilities

• Build and maintain strong, lasting relationships with clients, serving as their main point of contact for all digital strategy and execution matters.
• Plan and execute digital marketing strategies based on client goals and objectives, and consult with clients on processes and industry best practices.
• Collaborate with cross-functional teams to develop strategies and ensure the success of campaign delivery, performance, and execution based on client objectives.
• Daily client communication on advertising strategy and campaign performance results into an actionable narrative for clients.
• Develop and present detailed digital marketing proposals that encompass strategies, goals, tactics and KPIs.
• Monitor campaign performance, analyze data, and provide strategic insights to optimize digital strategies for maximum impact.
• Evaluate client’s needs and assist to drive revenue growth while identifying new opportunities.
• Manage project timelines, budgets and resources to ensure execution of digital campaigns.
• Identify upsell opportunities within existing client accounts.
• Prepare reports for clients, outlining campaign performance and demonstrating the value delivered.
• Stay up to date with the latest industry trends and technologies, advising clients on opportunities.
• Handle any issues or concerns that may arise during the course of client projects, ensuring a timely resolution and client satisfaction.
• Travel quarterly or on a need basis for client consultations.

Required Qualifications

• Experience in digital marketing, account management, client services or a related field.
• Strong understanding of various digital marketing channels, including SEM, SEO, Online Display, and Social Media marketing.
• Exceptional communication skills, both verbal and written, with the ability to convey complex ideas clearly and effectively.
• Ability to analyze data sets and identify trends based on industry KPIs.
• Excellent project management skills, including the ability to manage multiple client accounts simultaneously.
• Knowledge of the automotive sales industry and processes.
• Proficiency using industry tools and platforms such as Google Analytics, CRM systems, Google Adwords, Facebook Business Manager, etc.