Athletic Marketing and Event Specialist

About the role

The Athletic Marketing and Events Specialist assists with building revenue generation, enhancing fan experience, and managing game day operations for Mississippi Valley State University's (MVSU) intercollegiate sports programs.

Responsibilities

• Develop and execute marketing plans and promotional activities to increase attendance, engagement, and revenue for assigned sports.
• Care for the coordination, planning, and management of logistics for home athletic events, including venue setup, staffing (including student workers), scheduling, and ensuring a positive game day atmosphere. Direct game day scripts and in-game promotions.
• Aid in the creation and distribution of marketing content across social media channels, the official athletics website (MVSUsports.com), and other digital platforms to enhance brand visibility and engagement.
• Support the athletic ticketing system and assist with the activation of sponsorship agreements and corporate partnerships to drive ticket sales and generate revenue.
• Collaborate closely with other university departments (e.g., Student Affairs, Communications, Alumni Relations), coaches, and external vendors to ensure cohesive messaging and successful event execution.

Qualifications

• Education: Bachelor’s degree from an accredited institution in Marketing, Communications, Sports Management, or a related field.
• Experience: Experience in marketing, event coordination, communications, or an athletics environment, with a preference for experience within a collegiate setting.