Sports Marketing Specialist

Key Responsibilities

• Serve as the primary marketing liaison for Sports at WEC, maintaining a clear understanding of programming, facilities, and promotional priorities.
• Support the development and execution of marketing plans that drive program and tournament participation, and facility bookings.
• Partner with the Senior Manager, Resort Marketing and external agencies to execute paid media campaigns, contributing to audience targeting, messaging, and campaign inputs.
• Own and manage Sports at WEC social media channels, including content creation, publishing, and day-to-day community engagement.
• Monitor and respond to guest feedback, reviews, comments, and messages in a timely and brand-appropriate manner, escalating issues as needed.
• Write and manage content across digital channels, including website updates, email campaigns, and social media.
• Collaborate with internal teams (graphic design, video, and project management) to develop and deliver marketing assets on time and aligned with campaign goals.
• Maintain ongoing production, accuracy and relevance of all Sports at WEC brand content.
• Support the Senior Manager, Resort Marketing, in advancing integrated resort campaigns that connect Sports at WEC to the broader World Equestrian Center experience.

Qualifications

• Bachelor’s degree in Marketing, Communications, Sports Management, or a related field.
• 3–5 years of experience in marketing, preferably within the sports or recreation industries.
• Strong copywriting and content development skills with experience creating engaging, on-brand messaging for web, social, and digital campaigns.
• Understanding of youth and recreational sports, particularly within the soccer landscape, including familiarity with tournament, league, and facility-based marketing.
• Excellent organizational and communication skills with the ability to manage multiple projects and deadlines in a fast-paced environment.
• Working knowledge of digital marketing tools including email platforms, content management systems, and social media scheduling software.
• Must be able to work flexible schedules including weekends, nights, and holidays.
• Self-motivated team player with a proactive approach and strong attention to detail.