Marketing and Fan Experience Specialist - Athletics

Job Summary

This position is responsible for the marketing, promotions, and fan experience for all sports at Cal Poly Athletics. Contributions include developing and implementing marketing, game operations, and promotional plans to enhance the brand and revenue of Cal Poly Athletics. Coordination with business sponsors, oversight of the Mustang Kids Club and community outreach programs, coordination of marketing and promotion for the Stampede Club, advising and coordinating the spirit group and cheerleaders, and coordination with the Cal Poly Band for performances at Athletics events are also part of the responsibilities.

About the Role

The position works closely with campus groups to enhance student participation in sporting events and manages the internship program.

Responsibilities

• Develops and implements marketing, game operations, and promotional plans to enhance the brand and revenue of Cal Poly Athletics.
• Coordinates fulfillment of business sponsorships with Mustangs Sports Properties.
• Oversees the Mustang Kids Club and community outreach programs.
• Coordinates marketing and promotion for the Stampede Club.
• Advises and coordinates the spirit group and cheerleaders.
• Coordinates with the Cal Poly Band for performances at Athletics events.
• Works closely with campus groups to enhance student participation in sporting events.
• Manages the internship program.

Requirements

• Working knowledge of and ability to apply standard theories, practices, principles, and techniques related to communications in the public affairs, media, marketing, and sports information areas.
• Knowledge of sales and marketing strategies typically used within intercollegiate athletics.
• Ability to coordinate media activities in conjunction with athletic events.
• Working knowledge of copyright and other applicable laws pertaining to publications and the media.
• Working knowledge of marketing and research techniques and methods.
• Ability to apply market research to identify communication needs and target audiences.
• Thorough knowledge of and ability to use effectively media outlets including planning media coverage and media publicity campaigns for the university and events.

Qualifications

• Equivalent to graduation from a four-year college or university and three years of progressively responsible experience in marketing and public relations, or a related field.
• A graduate degree in a related field may be substituted for one year of the required experience.
• Additional qualifying experience may be substituted for the required education on a year-for-year basis.

Skills

• Working knowledge of and ability to apply standard theories, practices, principles, and techniques related to communications in the public affairs, media, marketing, and sports information areas.
• Knowledge of sales and marketing strategies typically used within intercollegiate athletics.
• Ability to coordinate media activities in conjunction with athletic events.
• Working knowledge of copyright and other applicable laws pertaining to publications and the media.
• Working knowledge of marketing and research techniques and methods.
• Ability to apply market research to identify communication needs and target audiences.
• Thorough knowledge of and ability to use effectively media outlets including planning media coverage and media publicity campaigns for the university and events.

Benefits

Cal Poly offers a best-in-class benefits program, including health, dental and vision insurance, retirement participation in the Public Employees' Retirement System, and educational benefits for eligible employees.

Pay

Anticipated Hiring Range: $62,136 - $81,984 Per Year

Schedule

Classification Range: $62,136 - $90,516 Per Year