Associate Social Media & Influencer Marketing Manager

About the role

The Associate Social Media and Influencer Manager will play a key role in bringing the Stanley and Black & Decker purpose & mission to life across social and creator channels. The position will support influencer relationships, social planning and execution, quality assurance, and ongoing optimization across platforms. This role will ensure that all social and influencer efforts are aligned with brand objectives and deliver impact.

Responsibilities

• Oversee social media content planning, influencer activities, and paid media amplification
• Build social and influencer plans to support brand objectives
• Partner and execute with agency partners on social boosting and influencer support
• Execute social-first content plan to build community and drive engagement
• Share social-first activation ideas to integrate into content and media
• QA content with brand, legal, product, creative, ensuring platform best practices
• Partner with Customer Support on tone and voice for community management responses
• Measure and report KPIs to elevate insights through cross-functional conversations
• Stay in tune with culture in the industry, spotting cultural patterns, topics, and elevate opportunities to brand teams for approval and activation

Requirements

• Bachelor's degree in marketing or a related field
• At least 1-3 years in influencer/creator or social media marketing in the consumer-brand industry or at an agency
• Hands-on experience executing influencer campaigns end-to-end
• Strong knowledge of social platforms (TikTok, Meta, YouTube) and ecosystem dynamics
• Comfort working cross-functionally in multidisciplinary teams
• Strong communication and storytelling skills
• Experience in managing multiple projects and priorities
• Able to influence and build relationships across multiple key stakeholders, across several functions and levels
• Creative thinking and problem-solving
• Consumer empathy, analytical & research skills
• Record of strong mentoring skills, and interest in developing others

Qualifications

• Strong interpersonal and communication skills
• Ability to work independently and manage multiple tasks simultaneously
• Excellent organizational and project management skills
• Ability to work effectively in a fast-paced, dynamic environment
• Proven ability to meet deadlines and handle multiple projects

Skills

• Strong understanding of social media platforms and trends
• Experience in influencer marketing and campaign management
• Excellent writing and editing skills
• Strong data analysis and reporting skills
• Ability to collaborate with cross-functional teams
• Strong attention to detail and quality control

Benefits

• Medical, dental, life, vision, disability, 401(k)
• Employee Stock Purchase Plan
• Paid time off
• Tuition reimbursement
• Discounts on Stanley Black & Decker tools and other partner programs

Pay

The salary range for this position is $62,200.00 - $100,200.00. The salary offered within the range may vary depending on multiple factors including job level, geographic location, job-related knowledge, skills, qualifications, experience and in compliance with local wage requirements.

Schedule

This is a full-time position.