Associate Influencer Marketing Manager

Responsibilities

• Evaluate creators using key criteria such as CPV, engagement rate, audience demographics, content quality, and brand fit
• Lead communications with influencers and/or their managers from outreach through content approval and wrap-up. Ensure clarity, professionalism, and efficiency at every step
• Negotiate influencer rates, contracts, usage rights, and exclusivity terms to align with campaign goals and budgets
• Partner closely with our paid social agency to facilitate dark posting, ad codes, and usage of influencer content in paid campaigns
• Provide clear, strategic, and detailed creative feedback to help influencers bring our messaging to life in a way that feels authentic and effective
• Collaborate with cross-functional teams including PR, social, product marketing, and digital. Align influencer efforts across larger brand moments and product launches
• Maintain a close eye on influencer performance metrics and help evaluate content effectiveness
• Manage influencer payments and ensure proper documentation for finance and legal
• Ensure all influencer content follows FTC guidelines and platform disclosure requirements
• Cultivate strong relationships with creators to foster loyalty, repeat collaborations, and long-term brand advocacy
• Stay plugged in to emerging influencer trends, platform shifts, and new talent to keep our programs fresh and innovative

Qualifications

• 2–4 years of direct experience in influencer marketing is required (in-house or agency)
• Proven ability to manage influencer campaigns from outreach through performance reporting
• Experience vetting influencers using performance data and brand alignment criteria
• Strong understanding of paid usage rights, dark posting, ad codes, and exclusivity terms in influencer agreements
• Strong written and verbal communication skills, with the ability to clearly articulate feedback and campaign expectations
• Excellent project management and interpersonal skills. Able to manage multiple priorities, meet tight deadlines, and self-prioritize in a fast-paced environment
• Experience managing influencer payments and basic budget tracking