Influencer Marketing Manager

About the role

Nintendo of America’s mission is to create smiles through unique entertainment experiences. The Influencer Marketing Manager shapes how Nintendo builds authentic relationships with creators, communities, and fans by elevating earned influencer efforts beyond traditional social campaigns—driving creator strategy, experiential activations, and community moments that bring Nintendo’s worlds to life in meaningful ways.

Responsibilities

• Manage Nintendo of America’s Earned Influencer strategy, setting vision and direction for creator partnerships that build long-term community, affinity, and cultural relevance.
• Drive strategic planning and execution of experiential and community-based creator activations and events, delivering immersive, high-impact moments that bring Nintendo brands and stories to life.
• Engage with content creators to bring Nintendo products and initiatives to life while managing and executing tactics.
• Collaborate with the Communications team in celebrity marketing, identifying appropriate opportunities for the celebrity community to engage with Nintendo products in a way that drives affinity with defined target audiences.
• Manage external partners and agencies involved in executing short- and long-term initiatives on the earned and paid influencer program.
• Draft and/or edit various materials, including strategic campaign plans and social copy.
• Manage collection and distribution of relevant game assets.
• Maintain tight communications with other marketing teams within Nintendo to ensure that new and ongoing projects are well understood and that cross-team opportunities are realized.
• Work in collaboration with counterpart leads/managers in Social Marketing, PR, and the celebrity team.
• As designated, represent Nintendo as an official corporate spokesperson in an on-camera or in-person capacity; successful completion of training required.

Requirements

• Minimum of six years related experience in communications, public relations, influencer marketing, or social media.
• Knowledge of best practices within digital marketing and online video.
• Experience managing budgets.
• Experience managing direct reports required.
• Strong writing and editing skills.
• Experience creating still and video assets preferred.
• Undergraduate degree in Communications, Public Relations, Marketing, Journalism, a related field, or equivalent preferred.
• Applicants must be legally eligible to work in the United States to be considered. Visa sponsorship is not available for this role.

Schedule

This position is hybrid in Redmond, WA. Hybrid positions require regular onsite work following the schedule and guidelines for their division. This position is not open to fully remote status at this time.

Pay

$117,400—$211,300 USD

Benefits

• Base pay range as listed above.
• Potential for a semi-annual discretionary performance bonus.
• Comprehensive benefits package including medical, dental, vision, 401(k), and paid time off.