Influencer Marketing Associate

Established in 1984, Nike Communications is a female-founded creative communications firm specializing in the marketing of prestige brands. We create meaningful connections between some of the world’s most iconic brands and their audiences by utilizing diverse perspectives to develop culturally relevant client campaigns. We believe differences fuel the creative spirit; that by embracing diverse perspectives and cultures, innovation can flourish, and creativity will shine through in each story we tell.

Differences fuel the creative spirit. At Nike Communications, we recognize that diversity, equity, and inclusion are critical components to our success, and we are deeply committed to creating a workplace that values and supports the unique talents and perspectives of every individual. We are passionate about building an agency that truly reflects the diversity of our world, and we firmly believe that fostering a culture of inclusivity and equity is a fundamental responsibility shared by everyone within our agency.

About the role

Join our Digital team as a New York-based Influencer Marketing Associate working across Spirits brands!

Responsibilities

• Supports day-to-day account management by corresponding and communicating with clients, managing influencer trackers, reporting, recaps, filing images, capturing all social content, call agendas, invoices, and budget management.
• Manages and delegates responsibilities to junior staff, overseeing the daily workflow to ensure smooth campaign execution.
• Oversees influencers during the execution of content creation and amplification campaigns from initial talent sourcing to content briefing, final content reviews, posting, and reporting.
• Supports the planning and executing of influencer events and brand partnerships that coordinate with branded initiatives and offer organic content opportunities for partners and consumers.
• Identifies and engages with potential influencer partners across all channels to build a pipeline of talent for clients, while managing product for influencer sampling opportunities and maintaining accurate budgeting for campaigns.
• Curates guest lists for influencer events, overseeing the outreach, negotiation, contracting, and post-event approvals for all guests.
• Develops recap materials post-campaign to measure and evaluate value, including ROI and other performance metrics.
• Cultivates and maintains genuine relationships with influencers and content creators, fostering trust and mutual respect.

Requirements

• Minimum of two years of experience in the influencer marketing industry.
• Minimum of 6 months of experience mentoring and developing intern or full-time staff members.
• Minimum of one year of experience participating in conversations and correspondence with clients on a day-to-day basis, including leading portions of regular calls and meetings.
• Extensive knowledge in influencer social analytics related to the selection and evaluation of suitable influencers to meet campaign objectives.
• Thorough understanding of social platform dynamics and influencer nuances, including influencer tiers and verticals.
• Experience with influencer costs, pricing factors, and negotiation strategies.
• Familiarity with the intersection of earned, owned, and paid media and experience working on cross-functional teams.
• Up-to-date with digital consumer trends and familiarity with lifestyle and luxury consumer marketing tactics.
• Passion for the luxury consumer industry, as well as interest or experience in Wine, Home Goods, Art & Entertainment.
• Embodies the values of diversity, equity, and inclusion; demonstrates self-awareness, cultural competency, and the ability to work with people from diverse cultures and backgrounds.
• Ability to thrive in a dynamic workplace, showcasing adaptability and resilience.

Pay

The salary range is $60,000-$66,000 annually.

Benefits

• Medical coverage through UnitedHealthcare, and Dental and Vision coverage through Principal.
• 401(k) plan for retirement with potential agency contribution via year-end profit sharing.
• 15 vacation days, plus an extra day off on your birthday month.
• Agency closed between Christmas and New Years, as well as 10 other holidays throughout the calendar year.
• Summer Fridays with shorter work hours from Memorial Day to Labor Day.
• 12 weeks of paid parental leave and formal policies to support working parents.
• Cellphone reimbursement.
• Company-provided laptop and accessories, along with IT support.
• Potential for discretionary end-of-year bonuses.
• Happy hours and an annual agency-wide offsite for camaraderie and celebration.
• A variety of specialized employee resource groups, DEI programming, and other initiatives.