Influencer & Content Marketing Associate Manager

Overview

We're seeking a strategic and execution-driven Influencer & Content Marketing Associate Manager to help lead influencer marketing and content strategy for the U.S. market. This role will drive influencer partnerships, content planning, and campaign execution while optimizing performance to increase brand awareness and engagement.

Key Responsibilities

• Develop and execute content strategies aligned with brand and campaign objectives.
• Identify, recruit, and manage influencer partnerships from briefing through campaign execution.
• Create engaging influencer and brand content that aligns with the company's voice and goals.
• Maintain social and cultural trends to identify new content opportunities.
• Analyze campaign performance and optimize content based on engagement and ROI.
• Collaborate with marketing, creative, product, agencies, and creators to execute campaigns.
• Manage external vendors and influencer platforms while supporting paid social and SEM initiatives.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 4–6+ years of experience in Influencer Marketing, Content Marketing, or Digital Marketing.
• Proven experience managing influencer campaigns and content strategies from concept through execution.
• Strong understanding of Instagram, TikTok, and YouTube content.
• Experience with Meta Business Suite, TikTok Ads Manager, Google Analytics, or similar platforms.
• Strong analytical, project management, and cross-functional collaboration skills.
• Consumer, lifestyle, beauty, food & beverage, or CPG experience preferred.
• Knowledge of Korean culture/K-pop and Korean language skills are a plus.

Benefits

Medical, dental, vision, PTO, Sick

Disclaimer

The compensation and benefits information in this posting represent a good faith and reasonable estimate of what it might pay for this position. This information may be modified at any time, subject to applicable law. Equal Opportunity Employer: Eastridge Workforce Solutions is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity, and all qualified candidates receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, gender expression, religion, national origin, age (40 and over), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. Eastridge Workforce Solutions also prohibits harassment or retaliation of applicants or employees based on any of these protected categories. It is our policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions. Massachusetts Candidates: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Privacy: Information collected and processed as part of your candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Eastridge’s Privacy Policy https://www.eastridge.com/privacy-policy, as well as Eastridge’s Pre-Use Notice of Collection and Automated Decision-Making Technologies https://www.eastridge.com/data-collection-notice. By applying for this job, you agree to receive calls, AI-generated calls, if applicable, text messages, or emails from Eastridge Workforce Solution, and/or its agents and contracted partners related to confirming assignments and job openings. Message frequency may vary. Standard message and data rates may apply depending on your mobile carrier. To opt out of receiving SMS messages from us at any time, simply reply to the text with “STOP.” Please be aware that message and data rates may apply to any SMS messages sent or received. You can access our SMS Terms and Conditions by visiting https://www.eastridge.com/sms-terms-and-conditions #S3ARCH