Associate Marketing Manager, Consumer Paid Media (Hybrid - Acton, MA or San Diego, CA)

Key Responsibilities

• Support the planning, execution, and optimization of media campaigns across a mix of channels—including paid social, paid search, CTV, and emerging platforms, as well as paid landing page content.
• Actively monitor campaign performance and report on results and key learnings.
• Work closely with our digital media agency on paid media planning and execution, testing, optimization, and performance data.
• Help communicate results and key learnings to cross-functional stakeholders as required.
• Aid with budget tracking and pacing to ensure media investments are on track and aligned with goals.
• Work closely with creative teams both internally and externally to create campaign assets that will make an impact.
• Participate in the medical, legal, and regulatory (MLR) review process for all campaign assets, managing timelines and feedback.
• Stay current on media trends, new platforms, and opportunities for testing.

Required

• Bachelor’s degree and a minimum of 5+ years of related experience in digital paid media, with demonstrated experience in both the analytical and the creative sides of planning and execution.
• Strong analytical skills and comfort with interpreting performance data.
• Proven skills in managing agency relationships, coordinating with external partners, and working cross-functionally with internal stakeholders.
• Ability to manage multiple paid media activations simultaneously, coordinate complex timelines, track deliverables, and ensure on-time execution.
• Proficiency building campaigns within Meta Business Manager and Google Ads (experience in TikTok, Reddit, or Snapchat Ads Manager a plus but not required).
• Comfortable operating in regulated environments.

PREFERRED

• Digital marketing agency experience
• MBAMed device or healthcare marketing experience
• Experience working with reports in PowerBI

Insulet Corporation

Insulet is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the disposable and waterproof Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet's latest innovation, the Omnipod 5 Automated Insulin Delivery System, is a tubeless automated insulin delivery system, integrated with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero finger sticks, and is fully controlled by a compatible personal smartphone. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas. Studies have demonstrated the clinical and lifestyle advantages of insulin pump therapy over multiple daily insulin injections (MDI). However, many people still choose MDI therapy largely due to the complexity, cost, and inconvenience of conventional pump technology. The Omnipod is a discreet and easy-to-use system that eliminates many of the issues associated with conventional pumps. By breaking down the barriers to insulin pump therapy, Insulet hopes to provide both a superior treatment option and life-long health benefits for people with insulin-requiring diabetes.

Insulet was founded in 2000 with the mission to improve the lives of people with diabetes and enable customers to enjoy simplicity, freedom, and healthier lives through innovative technology. The Company's world headquarters and state-of-the-art automated manufacturing facility are located in Acton, Massachusetts with global offices in the U.K., France, Germany, Netherlands, Canada, Mexico, Australia, and the United Arab Emirates. Omnipod products are available in 24 countries around the world. Insulet recently concluded its seventh consecutive year of 20% or more revenue growth, and more than doubled its intellectual property portfolio over the last year. Insulet is proud to be recognized as a 2022 Top Workplace USA; awarded Top Workplaces Cultural Excellence Award for remote work; recognized as a Great Place to Work® in four international locations in 2023; and ranked as one of America's most responsible companies by Newsweek.

This position is eligible for hybrid working arrangements and requires on-site work from an Insulet office. Actual pay depends on skills, experience, and education. For U.S.-based positions only, the annual base salary range for this role is $89,500.00 - $134,200.00. This position may also be eligible for incentive compensation. We offer a comprehensive benefits package, including: Medical, dental, and vision insurance; 401(k) with company match; Paid time off (PTO); and additional employee wellness programs.

To apply, please visit the Insulet Careers site and submit your application online.