Marketing Specialist (HYBRID - Acton, MA or San Diego, CA)

Job Summary

Insulet is seeking a creative and process-oriented individual to join its U.S. Consumer Marketing team as a Marketing Specialist. This role is ideal for someone who thrives in an entrepreneurial, fast-paced environment focused on transforming diabetes healthcare. The ideal candidate should be customer-obsessed, skilled at building relationships, and an effective communicator.

Responsibilities

• Contribute both strategically and operationally to social media content/creative and community engagement responses to deliver best-in-class campaigns
• Aid in identifying compelling user testimonies, social content planning, scheduling, publishing, and calendar management across key platforms
• Coordinate creative assets, captions, community responses, approvals, and timelines for social campaigns
• Maintain a pulse on social channels, track engagement, sentiment, insights, trends, and community feedback, reporting out and escalating as needed
• Aid in influencer contracts, outreach coordination, content deliverables, and campaign tracking
• Proactively manage timelines, task tracking, meeting notes, and follow-up actions
• Support community calls and manage community inbox
• Improve social media processes, workflows, and documentation
• Coordinate assets and communication between various stakeholders including customers, internal teams, agencies, and external partners
• Stay abreast of new and emerging social features and platforms and stay ahead of trends in visual storytelling
• Ensure compliance with FTC guidelines, brand safety standards, and regulatory requirements
• Drive brand awareness and increase positive brand sentiment through social media and community engagement
• Support special projects and activations

Qualifications

• Bachelor's Degree in Marketing, Communications, or Business
• 1+ years of Social Media or Digital Marketing experience
• Strong project planning and management skills
• Experience managing brands on social media
• Strong Excel, PowerPoint, and presentation skills