Senior Marketing Specialist (Hybrid in CA)

About the role

First American (NYSE: FAF) has held an unwavering belief in its people since 1889. Our inclusive, people-first culture has earned numerous accolades, including the Fortune 100 Best Companies to Work For® list for eleven consecutive years, and recognition as a best place to work for women, diversity, and LGBTQ+ employees.

First American Trust is seeking an experienced Senior Marketing Specialist to cover a broad spectrum of marketing responsibilities across digital, print, and publication channels.

Responsibilities

• Direct Marketing/Advertising/Promotional: Sending promotional marketing materials directly to consumers via print and publication.
• Product/Brand Marketing: Strategically bringing new products or services to market; setting strategy based on competitor research, consumer research synthesis, and collaboration with product development teams to formulate go-to-market strategy.
• Content Marketing: Creating consumable content that serves a purpose beyond product promotion, building positive brand sentiment through helpful or entertaining material.
• Social Media Marketing: Driving traffic to the company website while boosting brand awareness and customer loyalty across platforms (e.g., Facebook, Snapchat); engaging with the public in a personalized way.
• Database Marketing: Collecting consumer preference information to create targeted messages.
• Marketing Research & Analysis: Employing tactics to gather and interpret public data for actionable insights.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent combination of education and experience
• 4–7 years of experience in marketing, brand management, campaign execution, or related disciplines
• Experience developing and executing multi-channel marketing campaigns across digital, social media, direct marketing, and content channels
• Strong understanding of product and brand marketing principles, including positioning, messaging, and go-to-market strategy
• Experience analyzing customer, market, and campaign performance data to drive recommendations and business decisions
• Ability to translate insights into targeted marketing initiatives that support customer acquisition, engagement, and retention
• Strong written and verbal communication skills with the ability to create compelling marketing content and presentations
• Proven ability to build relationships and collaborate effectively with cross-functional teams and stakeholders
• Highly organized, self-motivated, and able to manage multiple projects in a fast-paced environment
• Proficiency in Microsoft Excel, PowerPoint, and Word; experience with marketing, social media, or analytics platforms is a plus
• Strong problem-solving skills with the ability to adapt quickly to changing priorities and business needs

Benefits

Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401(k), PTO/paid sick leave, and an employee stock purchase plan.

Pay

Pay Range: $85,000.00 – $113,300.00 Annually. This hiring range is a reasonable estimate of the base pay for this position at the time of posting. Pay is based on factors including job-related knowledge, skills, experience, business requirements, and geographic location.