Associate Marketing Manager, Consumer Paid Media (Hybrid - Acton, MA or San Diego, CA)

About the role

Insulet is seeking a highly motivated, results-oriented Associate Marketing Manager to join its Direct-to-Consumer (DTC) Marketing team for the Omnipod brand. This role involves supporting the planning, development, execution, and optimization of paid media campaigns across online and offline channels. The Associate Marketing Manager will collaborate closely with external agency partners and internal stakeholders to align on media plans, budget management, and the testing and optimization of strategies and creative. This role is ideal for a detail-oriented marketer with a mix of strong analytical instincts and a creative mindset who is eager to support the mission of simplifying the lives of people with diabetes. You will report directly to the Senior Manager, Consumer Marketing, Paid Media.

Responsibilities

• Support the planning, execution, and optimization of media campaigns across a mix of channels—including paid social, paid search, CTV, and emerging platforms, as well as paid landing page content.
• Actively monitor campaign performance and report on results and key learnings.
• Work closely with the digital media agency on paid media planning and execution, testing, optimization, and performance data.
• Help communicate results and key learnings to cross-functional stakeholders as required.
• Assist with budget tracking and pacing to ensure media investments are on track and aligned with goals.
• Work closely with creative teams both internally and externally to create campaign assets that will make an impact.
• Participate in the medical, legal, and regulatory (MLR) review process for all campaign assets, managing timelines and feedback.
• Stay current on media trends, new platforms, and opportunities for testing.

Required qualifications

• Bachelor's degree and a minimum of 5+ years of related experience in digital paid media, with demonstrated experience in both the analytical and the creative sides of planning and execution.
• Strong analytical skills and comfort with interpreting performance data.
• Proven skills in managing agency relationships, coordinating with external partners, and working cross-functionally with internal stakeholders.
• Ability to manage multiple paid media activations simultaneously, coordinate complex timelines, track deliverables, and ensure on-time execution.
• Proficiency building campaigns within Meta Business Manager and Google Ads (experience in TikTok, Reddit, or Snapchat Ads Manager a plus but not required).
• Comfortable operating in regulated environments.

Preferred qualifications

• Digital marketing agency experience.
• MBA.
• Med device or healthcare marketing experience.
• Experience working with reports in PowerBI.

Pay

For U.S.-based positions only, the annual base salary range for this role is $89,500.00 – $134,200.00. This position may also be eligible for incentive compensation.

Benefits

• Medical, dental, and vision insurance
• 401(k) with company match
• Paid time off (PTO)
• Additional employee wellness programs

Schedule

This position is eligible for hybrid working arrangements and requires on-site work from an Insulet office.