Associate Manager, Marketing Strategy (Bangkok Based, relocation provided)
About the role
The Associate Manager, Marketing Strategy will lead the development and execution of at-scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels. Reporting to the Director of Performance Marketing, this role will focus on experimenting with various digital marketing strategies including search, display, and modeling.
Responsibilities
- Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines.
- Adapt to new product features and roll out changes from successful tests.
- Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and other platforms.
- Analyze the vast amounts of data generated by experiments, develop models for optimization, and build dashboards for account managers.
Requirements
- Bachelor’s Degree or higher from a top university in a quantitative subject (computer science, mathematics, engineering, or science)
- Ability to communicate fluently in English
- 4+ years’ experience in top-tier management consulting, investment banking, private equity, or strategy/business operations for a fast-growing globally operating tech company
- Exposure to one or more data analysis packages or databases, e.g., SAS, R, SPSS, Python, VBA, SQL
- Good numerical reasoning skills
- Proficiency in Excel
- Intellectual curiosity
Qualifications
- Experience in digital marketing
- Academic research experience
Skills
- Data analysis
- Data visualization
- Data mining
- SQL
- Python
- R
- Tableau
- Microsoft Power BI
- Machine Learning
- Business Intelligence (BI)
- Information Technology
- Artificial Intelligence (AI)
Benefits
No specific benefits mentioned in the job posting.
Pay
No specific pay information provided in the job posting.
Schedule
No specific schedule information provided in the job posting.
Company Information
Agoda is a global travel company that connects people to destinations and experiences. The Performance Marketing Team is highly data-driven and focuses on developing at-scale marketing programs that improve customer lifetime value. The team is a blend of analysts, marketing strategists, and data scientists from around the world.
Equal Opportunity Employer
Agoda is an Equal Opportunity Employer and is committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.