Associate Manager, Marketing Strategy (Bangkok Based, relocation provided)
About the role
The Associate Manager, Marketing Strategy will lead and execute data-driven marketing strategies to enhance customer lifetime value. Reporting to the Director of Performance Marketing, this role will oversee the development and optimization of campaigns across various digital platforms.
Responsibilities
- Experiment with and optimize text ads, bidding strategies, and campaign structures on major search engines like Google, Bing, Baidu, Naver, and others.
- Develop and implement display advertising campaigns on platforms such as Facebook, Twitter, Instagram, and others.
- Analyze large datasets to develop predictive models and dashboard reports for account managers.
- Collaborate with cross-functional teams to ensure alignment between marketing objectives and business goals.
Requirements
- Bachelor’s degree in a quantitative field (e.g., computer science, mathematics, engineering, or science).
- 4+ years of experience in top-tier management consulting, investment banking, private equity, or strategy/business operations for a fast-growing globally operating tech company.
- Experience with data analysis tools such as SAS, R, SPSS, Python, VBA, SQL.
- Strong numerical reasoning and proficiency in Excel.
- Intellectual curiosity and a proactive approach to problem-solving.
Qualifications
- Fluency in English.
- Exposure to academic research experience is a plus.
Skills
- Data analysis and modeling.
- Excel proficiency.
- Experience with digital marketing platforms.
- Academic research experience.
Benefits
No specific benefits are mentioned in the job posting.
Pay
No specific pay information is provided in the job posting.
Schedule
No specific schedule information is provided in the job posting.
Additional Information
The Performance Marketing Team of Agoda is a world leader in online marketing. This department is highly data-driven and focused on developing at-scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels. The team is a blend of the best analysts, marketing strategists, and data scientists in the world. The marketing leadership at Agoda have deep experience in data science, product, strategy, and other marketing fields and have built an organization that thrives on data, creative ideas, and technology. The Performance Marketing Team also fosters a great learning environment. You will be able to learn and grow by working closely with experts from a variety of backgrounds from all over the world.
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