Associate Manager, Marketing Strategy (Bangkok Based, relocation provided)
About the role
The Associate Manager, Marketing Strategy will lead the development and execution of at-scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels. Reporting to the Director of Performance Marketing, this role will work closely with the Performance Marketing Team to experiment with various digital marketing strategies and tools.
Responsibilities
- Search: Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines. Adapt to new product features and roll out changes from successful tests.
- Display: Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and others.
- Modeling: Analyze the vast amounts of data generated by experiments, develop models we can use for optimization, and build dashboards for account managers.
Requirements
- Bachelor’s Degree or higher from top university in a quantitative subject (computer science, mathematics, engineering, or science)
- Ability to communicate fluently in English
- 4+ years’ experience in top-tier management consulting, investment banking, private equity, or strategy/business operations for a fast-growing globally operating tech company
- Exposure to one or more data analysis packages or databases, e.g., SAS, R, SPSS, Python, VBA, SQL
- Good numerical reasoning skills
- Proficiency in Excel
- Intellectual curiosity
Qualifications
- Experience in digital marketing
- Academic research experience
Skills
- Data analysis
- Data visualization
- Databases
- Business analysis
- Business intelligence (BI)
- Machine learning
- Statistics
- Python (programming language)
- R (programming language)
- Tableau
Benefits
No specific benefits mentioned in the job posting.
Pay
No specific pay information provided in the job posting.
Schedule
No specific schedule information provided in the job posting.
Additional Information
Relocation provided for Bangkok-based position.
Company Information
Agoda is a company that bridges the world through travel. Founded in 2005, Agoda connects people to destinations and experiences worldwide. The Performance Marketing Team is a world leader in online marketing, focusing on developing at-scale marketing programs that improve customer lifetime value through measurable programs and channels. The team is composed of data-driven analysts, marketing strategists, and data scientists from around the world.
Equal Opportunity Employer
Agoda is committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.
Application Instructions
To apply for this job, please visit the Agoda Careers website.