Associate Manager, Marketing Strategy (Bangkok Based, relocation provided)

About the role

The Associate Manager, Marketing Strategy will lead the development and execution of at-scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels. Reporting to the Director of Performance Marketing, this role will focus on experimenting with various digital marketing strategies and tools.

Responsibilities

• Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines.
• Adapt to new product features and roll out changes from successful tests.
• Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and other platforms.
• Analyze the vast amounts of data generated by experiments, develop models we can use for optimization, and build dashboards for account managers.

Requirements

• Bachelor’s Degree or higher from top university in a quantitative subject (computer science, mathematics, engineering, or science)
• Ability to communicate fluently in English
• 4+ years’ experience in top-tier management consulting, investment banking, private equity, or strategy/business operations for a fast-growing globally operating tech company
• Exposure to one or more data analysis packages or databases, e.g., SAS, R, SPSS, Python, VBA, SQL
• Good numerical reasoning skills
• Proficiency in Excel
• Intellectual curiosity

Qualifications

• Experience in digital marketing
• Academic research experience

Skills

• Data analysis
• Data visualization
• Business analysis
• Business intelligence (BI)
• Machine learning
• Python programming
• SQL databases
• Tableau
• Microsoft Power BI
• Microsoft SQL Server
• Artificial Intelligence (AI)
• Information Technology

Benefits

Relocation provided to Bangkok.

Pay

Competitive salary and benefits package.

Schedule

Full-time position.