Associate Manager, Marketing Strategy (Bangkok Based, relocation provided)

About the role

The Associate Manager, Marketing Strategy will lead and execute data-driven marketing strategies to enhance customer lifetime value through various digital channels. Reporting to the Director of Performance Marketing, this role will focus on optimizing campaigns across search, display, and modeling.

Responsibilities

• Experiment with and implement advanced bidding strategies on major search engines like Google, Bing, Baidu, Naver, and others.
• Analyze and optimize display advertising campaigns on platforms such as Facebook, Twitter, Instagram, and others.
• Develop and deploy predictive models using data analysis tools like Python, R, SAS, and SQL to inform campaign optimizations.
• Create and maintain dashboards for account managers to visualize key performance indicators (KPIs).

Requirements

• Bachelor’s Degree or higher from a top university in a quantitative field (e.g., computer science, mathematics, engineering, or science)
• Fluent in English
• 4+ years of experience in top-tier management consulting, investment banking, private equity, or strategy/business operations for a fast-growing globally operating tech company
• Experience with data analysis packages or databases (SAS, R, SPSS, Python, VBA, SQL)
• Strong numerical reasoning and proficiency in Excel
• Intellectual curiosity and a willingness to learn from a global team

Qualifications

• Experience in digital marketing is a plus
• Academic research experience is a plus

Skills

• Data analysis and modeling
• Excel proficiency
• Python, R, SAS, SQL, VBA
• Google Ads, Bing Ads, Facebook Ads, Twitter Ads, Instagram Ads
• Tableau, Power BI, Microsoft SQL Server, Machine Learning, Information Technology

Benefits

Relocation assistance provided for Bangkok-based positions.

Pay

Competitive salary commensurate with experience.

Schedule

Full-time position.

Contact

To apply, visit our careers page at Agoda Careers. For more information about working at Agoda, follow us on social media:

• Facebook
• LinkedIn
• YouTube

Equal Opportunity Employer

At Agoda, we are committed to creating an inclusive environment where everyone feels valued and respected. We are proud to be an equal opportunity employer.

Disclaimer

We do not accept unsolicited CVs or representations from agencies. Any unsolicited submissions will be considered without obligation.