Associate Manager / Manager, Brand Marketing

About dae

At dae, we are a clean haircare brand rooted in scentsorial beauty and storytelling. Our name, dae, comes from the sun’s circadian rhythm—dawn, afternoon, and evening. As the sun rises, shines, and sets, the desert comes alive with dreamy aromas, textures, and vibrant colors that inspire how our products look, smell, and perform. We believe haircare should be as effortless, scentsorial, and beautiful as these daily moments. Our team is small but mighty, made up of highly collaborative, creative individuals who value each other and work together to make our (big!) vision a reality.

About the Role

Reporting directly to the Director of Marketing, this role will support the marketing team’s objectives to build long-term marketing plans and product launches that grow our revenue globally, with a focus on Sephora. You will act as the connective tissue across product, brand, and retail marketing execution. Alongside a dedicated, inspired team, you will assist the Director in supporting new product launches and campaigns while executing all business deliverables for Sephora NA (across in-store, merchandising, dot com, events, and media & breakthrough activation levers) that bring the playfulness of Dae to life.

The ideal candidate will be a passionate marketing professional who is creative, agile, and able to multitask, problem-solve, and execute efficiently while navigating a wide variety of key stakeholders and collaborating with internal cross-functional teams as well as retail partners.

Responsibilities

• Retail Marketing
  • Play a key role as a member of the marketing team to support and drive the execution of marketing strategies that align with brand objectives, collaborating and supporting the team and brand’s goals.
  • Support all marketing efforts that ladder up to the brand’s overall marketing strategy and goals within Sephora US, CAN, and Kohl’s—reporting to the Director—to ensure the brand’s presence is consistent.
  • Communicate with Sephora US, CAN, and Kohl’s in a timely, professional, and accurate manner with great attention to detail.
  • Help support and ensure marketing tactics are executed across all channels (in-store, dot com, marketing, education, etc.) accurately and on time; build collaborative relationships with retailer partners to achieve brand objectives.
  • Support and execute key brand initiatives in-store, such as events, trainings, and masterclasses, by partnering with the education, marketing director, and sales team to ensure all content and assets align with overall marketing messaging priorities and objectives.
  • Support the execution of the Sephora NA sampling plan, collaborating internally with marketing and sales as well as operations to update sampling trackers, track COGs, and provide clear and accurate information on time to Sephora to execute sample programs.
  • Manage sampling POs by partnering with sales/ops and Sephora to ensure all POs are processed accurately and programs are shipped on time.
  • Keep the sampling budget tracker up to date in partnership with the Director and sales team.
  • Support the sales and marketing team by managing the timeline of all merchandising updates, ensuring the brand stays within Sephora’s timelines.
  • Own maintaining and sending Sephora assortment grids for each update according to Sephora’s timelines.
  • Ensure merchandising decks are up to date at all times with the newest updates, graphics, and messaging.
  • Deliver product comps for various needs in a timely manner, adhering to deadlines.
  • Own filling out new product forms in Sephora’s system, ensuring everything is completed accurately and on time.
  • Support the marketing team in retailer meeting prep, including meeting set-ups, meeting gratis and swag, and ensuring appropriate attendees are included.
• Product Marketing
  • Help create new product briefs for each newness launch.
  • Conduct competitive analysis on market, pricing, and product trends as needed.
  • Manage sell sheets for newness and ensure they are accurate and up to date at all times.
  • Help create retailer marketing meeting slides for key meetings.
  • Help brief in new package and promo kit artwork and manage the translation process, supporting the Director in the timely delivery of all launch artwork.
• 360 Go-to-Market Launch Planning
  • Maintain accurate integrated and retailer marketing promo calendars for each retailer (US, CAN, and Kohl’s), ensuring they are up to date and accurate at all times and that all team members are aligned and have visibility into any updates.
  • Support brand marketing launch planning by helping maintain 360 launch decks and ensuring deliverable due dates are achieved by all cross-functional teams.
  • Oversee all p-page product asset development and execution, ensuring all assets reflect brand DNA and elevate brand equity by providing clear briefs and feedback to creative partners to ensure cohesive storytelling of launch assets.
  • Own weekly 360 launch meeting agendas and recaps, ensuring cross-functional teams are working toward critical launch milestones.

Qualifications

• 4-6 years of experience working on high-growth consumer brands, beauty industry experience ideal.
• Must be an excellent communicator, collaborator, team player, and people person.
• Experience working with Sephora, ULTA, or retail chains and supporting trade marketing initiatives.
• Nimble, adaptable, resourceful, and forward-thinking.
• Experience working at innovative, fast-paced startups or indie brands; ability to juggle multiple priorities and wear many hats.
• Ability to lift and carry products and event materials up to 40 pounds as needed.

Benefits

• Medical, Dental, and Vision insurance, plus health care and dependent care flex spending accounts.
• 401k with company match.
• Pet Insurance.
• Paid Family Leave.
• Company wellness allowance.
• Generous amount of Company Holidays and PTO.
• Generous product allowance.

Pay

Salary Range: $70,000 - $85,000 annual, based on experience.