Associate Brand Manager, Marketing
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
About The Job
Our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.
This role is based in the Needham, MA headquarters and is hybrid.
The Marketing function at SharkNinja is directly accountable for achieving a high rate of sale on all products, focusing on sell-in and sell-through of the portfolio, both new products and base business.
SharkNinja Marketers have a general manager mindset and the ability to collaborate and operate across functional boundaries.
As an Associate Brand Manager, you will be a brand steward helping to lead the development and execution of the product roadmap, go-to-market strategies and drive consistent voice and messaging across all marketing channels (e.g. Packaging, Advertising, Infomercial, PR, Social & Digital, collateral, trade etc.).
Here are some of the EXCITING things you’ll get to do:
Innovation Launch Support: Work cross-functionally to support the development and execution of new product innovation strategies and go-to-market plans – specifically message development and execution for packaging, digital, and in-store assets
Be the category expert: understand price, positioning, competitive landscape and market / consumer needs. Translate data into insights, connect the dots, and recommend a comprehensive product assortment and roadmap that will drive a high rate of sale
Comms & Go-to-Market Strategy: Collaborate with Product Development, Creative Services and Marketing Services teams to develop and execute brand building communication strategies and go-to-market plans, including message development and execution for packaging, PR, in-store, displays, collateral and social / digital
Drive a consumer first mentality: Partner with Consumer Insights on identifying and validating optimal consumer proposition on product, positioning, messaging, pricing, etc. and make recommendations in alignment with cross-functional teams. Demonstrate thought leadership on emerging trends and consumer insights to strengthen innovation roadmap and communication plans.
Retailer Sell-in: Communicate product value proposition to the sales team and deliver a compelling sell story – category & competitive insights, consumer insights, product sizzle, assortment and channel strategy, pricing and promo strategy.
Post-Launch Evaluation: Conduct post evaluation and analysis of activities and performance, recommending improvements and evolutions of future brand marketing and commercial initiatives. Support development and implementation of best practices and proven success drivers across all consumer and customer touchpoints.
Creative Development: Develop creative briefs for consumer and retailer facing messaging, manage creative reviews and ensure execution delivers on the right consumer insights and product benefits.
Attributes & Skills:
Strong communication skills and ability to make effective presentations to all levels of management
Broad spectrum of marketing skills, defining strategies, building plans, driving product launches and in-market execution
Ability to connect the dots and think at a holistic and strategic level across the business
Project Management and ability to manage several projects in parallel, navigating a complex cross-functional matrix
Influencing, conflict resolution, and creative problem solving
Ability to synthesize complex product features into compelling and desirable consumer benefits
Comfortable working at a fast, iterative pace, and possess a “progress vs. perfection” mindset
Biased towards action, taking initiative, and rolling up your sleeves and get it done together
Managerial skills and comfortable managing and building cross-functional teams
Ability to mine, analyze data and draw compelling conclusions
Requirements
2-3 years of prior Marketing experience required, preferably with direct responsibility for Brand planning, messaging, positioning, and communication strategy and execution
Experience leveraging consumer insights to develop effective marketing campaigns and innovation programs
Experience in creative / media development and execution and new product launches
Bachelor’s degree in marketing, or equivalent experience. MBA preferred
Pay Range
The annual salary range for this position is $61,200—$115,000 USD