Associate Marketing Manager, Brand

Responsibilities

• Collaborate with Sr. Brand Manager and cross-functional teams in the execution of Marketing strategies and plans aligned to initiative and organizational objectives.
• Develop briefs for campaign-level creative and tactics based on established marketing strategy, clearly outlining objectives, target audience, messaging, deliverables, and channel execution to guide internal teams and agency partners.
• Own the execution and delivery of marketing campaigns across paid, owned and earned channels.
• Manage the day-to-day operational workstreams required to keep initiatives moving forward, including coordination, follow-ups, and executional handoffs.
• Serve as execution lead and project manager for assigned initiative, including maintaining timelines, trackers, meeting cadence, budget alignment and action items to ensure work progresses efficiently.
• Proactively identify risks, delays, or decisions needed and bring forward recommendations to keep work progressing.
• Collaborate with internal stakeholders (e.g., business units, communications, digital, creative) to ensure effective and timely execution of marketing initiatives.
• Manage agency interactions including briefing, follow-ups, and guiding execution within established strategic direction.
• Develop and adapt simple creative assets (e.g., Canva) within brand guidelines to support faster turnaround times and reduce reliance on external resources.
• Gather and report campaign performance metrics; partnering with Sr. Brand Manager on identifying trends, opportunities and deeper insights to contribute to storytelling.
• Contribute to cross-functional initiatives such as events, partnerships, and activations as needed to support broader marketing initiative goals.
• Build strong working relationships with internal partners to streamline processes, reduce friction, and maintain momentum across initiative.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Public Health, or related field (or equivalent experience).
• Typically requires less than two (2) years of experience in marketing, communications, or campaign execution.
• Experience supporting or managing integrated marketing campaigns across multiple channels.
• Demonstrated ability to work independently and proactively manage priorities, drive projects forward, and bring forward solutions or recommendations within a defined scope.
• Demonstrated ability to manage projects and coordinate across multiple stakeholders and agencies/partners.
• Familiarity with marketing performance metrics and ability to work with campaign data to support execution, reporting, and optimization efforts.
• Effective written, verbal and presentation communication skills.
• Proficiency in Microsoft Office, design software, and familiarity with digital marketing tools and platforms.