Marketing Associate Brand Manager

About the role

The Associate Brand Manager is responsible for driving the day-to-day management and growth of the brand(s). This role is accountable for driving the brand strategy execution, marketing plan development, and cross-functional coordination to deliver strong business performance and brand health. This is a critical role to set the course for the cross-functional team, leading with a collaborative, inspiring vision and making data-based decisions along the journey.

Responsibilities

• Support execution of marketing initiative online and in-store in partnership with internal eCommerce, Sales, and Creative teams.
• Partner with Creative and Media teams to develop brand-right messaging and assets.
• Ensure consistent brand voice, visuals, and claims across all consumer touchpoints.
• Leverage consumer research, analytics, and syndicated data to understand consumer needs and behaviors.
• Translate insights into actionable marketing strategies, messaging, and innovation input.
• Track brand performance and consumer response to inform strategic recommendations and business development.
• Partner with Sales to support retailer sell-in, customer presentations, and promotional planning.
• Collaborate with Finance on budget management, forecasting, and ROI analysis.
• Work cross-functionally with Supply Chain, Legal, Quality, and Customer Care as needed.
• Manage brand marketing budgets and track spend versus plan.
• Analyze sales performance, distribution, and velocity to identify opportunities and risks.
• Prepare clear, data-driven updates and recommendations for leadership.

Requirements

• 1-2+ years of marketing or brand management experience in CPG.
• Experience supporting or leading brand initiatives with national retail and eCommerce distribution.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Solid analytical skills and comfort working with data to inform decisions.
• Strong communication and collaboration skills in a matrixed organization.
• Bachelor’s degree in Marketing, Business, or related field.

Qualifications

• Experience in CPG, specifically petcare or food, categories.
• Experience with omnichannel marketing, including eCommerce and digital media.
• Familiarity with syndicated data sources (e.g., Nielsen, IRI, Circana).

Skills

• Required: Marketing, Brand Management, Project Management, Data Analysis, Communication, Collaboration.

Benefits

• Comprehensive Medical, Dental, and Vision Insurance.
• Free Life and Disability Insurance.
• Health and Dependent Care Flexible Spending Accounts.
• 401(k) with a 3% company match and annual employer discretionary contribution.
• Paid vacation, holidays, and sick time.
• Employee Assistance Program.
• Access to thousands of free online courses.
• Discounts on cell phones, movie tickets, gym memberships, and more!
• Education Assistance (both college degrees and professional certifications).
• Referral Program with a cash bonus.
• Paid parental leave.

Pay

Compensation is commensurate with experience.

Schedule

This position is onsite five days per week.