Brand Marketing Associate Manager

About the role

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

Responsibilities

• Support the team in developing new product positioning, messaging hierarchy, and key product claims across lifestyle categories.
• Lead global forecasting inputs for lifestyle category innovations and support ongoing forecasting for products and programs.
• Track and manage programs in relevant systems while managing regional communications.
• Lead end-to-end North America NPL management with cross-functional teams to ensure flawless execution and tight demand alignment with marketing calendars and salon initiatives.
• Develop and manage Category Merchandise Financial Planning (MFP) and Long Range Plan.
• Lead portfolio analysis, including SKU-level performance reviews and hero development opportunities, resulting in recommendations for SKU rationalization and pricing.
• Conduct market and competitive tracking to identify trends, benchmarks, and whitespace opportunities.
• Support the team in creating robust global launch briefs and developing comprehensive toolkits.
• Partner with Digital, Online, PR, Education, Creative, and Commercial teams to coordinate the development and delivery of go-to-market assets.
• Manage asset grids, ensuring accuracy, timely updates, and seamless alignment across cross-functional teams and regions.
• Serve as a point of contact for regional teams to communicate program details, provide launch guidance, and respond to execution-related inquiries.
• Oversee GWP planning and execution in partnership with Channel Marketing, ensuring alignment with the promotional calendar.
• Gather and analyze launch performance and campaign KPIs to support post-launch readouts and actionable refinements.
• Lead development of brand, category, and competitive business trend reporting.
• Partner with regional teams to consolidate best practices and ensure global alignment.
• Manage data and analytics for both the base business and NPLs (new product launches), including dashboards, key reports, and ad hoc analyses.
• Support pricing exercises and competitive pricing analyses in partnership with the team and Finance.
• Support the team in pricing submissions, package copy routing and approvals, and product lifecycle management tasks.
• Manage operational workflows including budget tracking, cost center orders, POs, and vendor setup.
• Cook up cross-functional meetings, agendas, notes, and recaps.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 2-3 years of relevant experience in marketing, preferably within beauty (Prestige and/or Mass), consumer packaged goods (CPG), or a related industry.
• Passion for the beauty industry with a strong understanding of consumer behavior, market trends, and the competitive landscape.
• Self-motivated and agile, with strong organizational skills and the ability to manage multiple projects simultaneously.
• An analytical mindset, capable of translating data into actionable marketing strategies.
• Strong interpersonal skills, with the ability to collaborate effectively across teams.

Pay

The anticipated base salary range for this position is $67,850.00 to $101,250.00. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location.

Benefits

• Health insurance coverage (medical, dental, and vision insurance)
• Wellness and family support programs
• Life and disability insurance
• Retail savings plans
• Paid leave programs
• Education-related programs
• Paid holidays and vacation time
• Many of these benefits are subsidized or fully paid for by the company.

Equal Opportunity Employer

It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices.