Associate Brand Marketing Manager

About the role

The Associate Brand Manager will serve as a critical executional partner to the Director of Commercialization & GTM, responsible for bringing new product innovations (NPIs) and large-scale brand initiatives to life across channels. This role acts as the primary driver of go-to-market execution—translating strategy into fully developed, cross-functional launch plans, campaigns, and sales enablement tools. Working cross-functionally across Marketing, Sales, Creative, Product Development, Sales Operations, and external agency partners.

This position is ideal for an execution-strong marketer with prior exposure to professional skincare, aesthetics, dermatology, or other regulated B2B environments who is comfortable managing cross-functional workflows, operating with ownership over assigned initiatives, and growing within a fast-paced, evolving organization.

*This role is a hybrid role working onsite at our corporate office in San Ramon Tuesdays - Thursdays and remotely Mondays and Fridays. Also note: this position is not eligible for visa sponsorship. Candidates must have authorization to work in the US without current or future sponsorship.

Responsibilities

• Own execution of product launches (NPIs) and enterprise brand initiatives from concept to market
• Create and manage detailed workback timelines and execution plans
• Develop integrated B2B and B2C campaigns across channels
• Write creative briefs and manage agency and creative deliverables
• Partner cross-functionally with Sales, Product Development, Marketing, and Operations
• Build sales enablement tools including launch books and sales playbooks
• Ensure delivery of assets across print, digital, and field channels
• Support internal training and present commercialization plans to sales and company teams
• Track project milestones and proactively resolve risks or delays

Requirements and Qualifications

• 3–5+ years of experience in brand marketing, product marketing, or commercialization (B2B preferred)
• Experience executing product launches and integrated campaigns
• Strong project management and organizational skills
• Experience writing creative briefs and working with agencies
• Ability to manage multiple cross-functional initiatives
• Strong communication and presentation skills
• Experience supporting sales enablement preferred