Assistant Director of Online Marketing, UNLV Senior Vice Provost - Marketing and Communications [R0151963]

About the role

The Assistant Director of Online Marketing supports UNLV’s fully online undergraduate and graduate degree and microcredential programs by leading the development and execution of integrated marketing campaigns that drive recruitment, admission, enrollment, and retention.

Responsibilities

• Lead the development, implementation, and assessment of integrated marketing campaigns for UNLV’s fully online undergraduate and graduate degree and microcredential programs that support recruitment, admission, enrollment, and retention
• Oversee multichannel marketing campaigns for UNLV Online, including paid digital advertising, email journeys, website coordination, print collateral, and direct mail
• Manage paid advertising initiatives, including audience targeting, performance tracking, budget coordination, and vendor collaboration
• Collaborate with UNLV Online, Academic Affairs departments, and university partners to support content development, campaign execution, and integrated marketing strategies
• Oversee communication journeys in Salesforce Marketing Cloud and use data to support campaign performance and engagement
• Lead project coordination for UNLV Online marketing and communication initiatives, including timelines, deliverables, and production schedules
• Foster coordinated marketing and communication efforts for UNLV Online programs across Academic Affairs and university partners

Requirements

This position requires a bachelor’s degree in marketing, advertising, business administration, communications, public relations, journalism, English, or a related field from an accredited college or university as recognized by the United States Department of Education and/or the Council on Higher Education Accreditation (CHEA) and 4 years of related professional experience, or a master’s degree and 2 years of related professional experience in marketing, public relations, digital advertising, or integrated marketing communications. Credentials must be obtained prior to the employment start date.

Qualifications

• Strong understanding of integrated marketing strategies across digital and traditional channels, including audience segmentation to support recruitment, enrollment, and retention goals
• Hands-on experience developing and executing digital campaigns
• Experience using tools such as Google Analytics and digital advertising platforms for performance tracking and optimization
• Knowledge of brand, editorial, and accessibility standards in public-facing communications
• Strong project management skills, with the ability to manage multiple initiatives, priorities, timelines, and deliverables in a fast-paced environment
• Highly organized and adaptable, with strong problem-solving skills
• Strong attention to detail in grammar, punctuation, and proofreading
• Strong interpersonal and relationship-building skills
• Able to work independently while also contributing effectively as part of a team
• Excellent written and verbal communication skills, with the ability to develop compelling digital content across platforms and audiences
• Strong research skills for content development and strategy
• Ensure compliance with digital accessibility standards and university branding guidelines

Skills

• Experience supporting enrollment-focused marketing or communication campaigns in higher education or online learning environments is preferred
• Experience leading projects, managing timelines, collaborating with external vendors and internal teams, and executing enrollment-focused marketing strategies is preferred
• Experience using Salesforce Marketing Cloud for email campaign development
• Familiarity with SEO and user experience best practices
• Knowledge of AP Stylebook and content editing
• Creative design or artistic ability, particularly in developing engaging digital content

Benefits

Competitive total rewards package including: Paid time off, sick leave, and holidays; Excellent health insurance, including medical, dental, and vision; Comprehensive retirement plans and voluntary benefits programs; No state income tax; Tuition discounts at Nevada System of Higher Education (NSHE) schools; Tuition discounts for spouses, domestic partners, and dependents; Perks & Programs; Employee recognition and appreciation programs; UNLV athletics ticket discounts; Statewide employee purchase program discounts; RebelCard discounts on and off campus; Wellness programming for all UNLV faculty and staff at no cost; Opportunity for career advancements to leadership roles; Connect with colleagues with shared interests; Personal and professional development opportunities; A comprehensive onboarding program, Rebels: Onboard; Support and resources available for veteran applicants — contact vetjobseekers@unlv.edu or visit our Veterans Webpage.