Assistant Director, Marketing & Communications, Online Graduate Programs

Position Purpose

The Assistant Director of Marketing & Communications plays a critical role in supporting and executing marketing and communication strategies for Santa Clara University’s online graduate programs. This position is responsible for leading internal and external communications, overseeing digital and print marketing efforts, managing social media platforms, and developing content for web and email campaigns.

Communications

• Internal Communications
  Produce, write, proof, edit and facilitate communications for Santa Clara internal channels such as emails, meetings, and project management between Santa Clara Online team and graduate school representatives.

• Ensure internal communication is clear and consistent – disseminating information, as needed, to all Santa Clara Online constituents.

• Oversee the master editorial calendar (to be utilized for internal sharing as well as external social media and email campaigns) as well as report unique news events as they arise.

• Collaborate with University Marketing & Communications to meet deadlines and create branded assets.

• Track and report on the effectiveness of communication efforts across all channels, social media, and external releases to inform strategy and optimize messaging.

External Relations

• Manage, produce, update, and schedule all event reminder emails for all events relevant to online programs. Where necessary, conduct the same efforts for relevant, in-person programs.

• Oversee the production and distribution of Vice Provost of Graduate Program materials such as VPGP update, social media efforts, and more.

Digital Platforms

• Develop and publish content on web pages, social media platforms, and more; identify and source appropriate visuals to support written content.

• Ensure all Santa Clara Online programs are using the latest social platforms to interact and connect with current and former students, faculty, and staff.

• Affiliate with graduate school staff with updating and maintaining their websites.

Santa Clara Online Team Communications

• Be knowledgeable and answer questions regarding graduate online programs, degree requirements, and application process.

• Collaborate with other admissions departments on campus to streamline and understand processes.

Marketing

• Digital Platforms (cont.)
  Develop, implement and maintain web pages and websites, ranging from a specific event page to a department or center’s site using HTML, T4, and WordPress.

• Drive web usability that evaluates website structure, content, and accessibility to ensure user-friendly customer journey.

• Utilizing various graduate school social media channels, create assets (imagery, captions, etc.), and monitor campaigns to ensure optimal performance.

• Design and lead marketing strategy plans for the promotion, recruitment, and growth of the school’s online programs on the local, national, and global stage.

• Create and implement marketing strategies alongside Director and school-specific representatives.

• Facilitate web creation, web design, and user experience for emerging online program sites and landing pages.

• Document and promote successes of students, alumni, faculty, and online programming.

• Develop and execute targeted email marketing campaigns to engage prospective students and support recruitment goals.

• Monitor and report on marketing campaign performance metrics, providing insights and recommendations to improve outcomes and ROI.

• Affiliate with marketing vendors or cross-campus partners.

Student Recruitment

• Execute the day-to-day recruitment activities including but not limited to outreach and recruitment, prospect and lead generation.

• Represent Santa Clara Online at events on and off campus for prospective students, virtual events, undergraduate institutions, agency, and district partners.

• Increase Santa Clara Online’s visibility through outreach programs, graduate school fairs, training seminars and presentations for recruitment of students from targeted communities.

• Oversee effective recruiting events for online graduate programs and work in tandem with the various colleges and schools.

• Own and execute lead nurturing journeys through email, text, and phone communications to guide prospective students through the application process.

• Collaborate with recruitment partners, agencies, and CRM systems to optimize lead generation and tracking efforts for online graduate programs.

• Become well-versed in any/all CRM systems (such as Slate) or other necessary technology systems.