Assistant Director / Digital Marketing & Revenue

About the role

The Virginia Tech Department of Athletics embraces the core values of Integrity, Service, Honor, Excellence, and Strong Together. Guided by our motto, Ut Prosim (That I May Serve), we are committed to fostering a culture that accepts, affirms, and values all individuals and their unique contributions to the department, university, and broader community.

Responsibilities

• Manage revenue generating initiatives for Virginia Tech Athletics.
• Oversight of the implementation and management of digital platforms (email, web, mobile app, etc.).
• Contribute to digital marketing efforts for an assigned ticketed sport (Football, or Men's or Women's Basketball, or Baseball).
• Collaborate with other team members and Athletics department staff in content creation, content distribution, and the measurement of digital campaign success.
• Ensure all content aligns with the university's brand standards and organizational objectives while maintaining a focus on achieving measurable results.

Requirements

• Bachelor’s degree in digital marketing, sports management, or another comparable program with relevant experience, or a master's degree.
• Strong attention to detail, copywriting, and editing skills.
• Experience developing marketing automation and digital advertising campaigns.
• Ability to meet deadlines, work outside normal working hours, including nights and weekends when required.

Preferred Qualifications

• Proficiency in Eloqua, WMT, and Vozzi (or comparable platforms).
• Experience in a NCAA Division I college athletics department or professional sports organization.

Pay, Benefits, and Schedule

Pay Band {lPayScaleID} Overtime Status Exempt: Not eligible for overtime Appointment Type Restricted Salary Information $44,000 Hours per week 40+. Nights and weekends as needed.

Additional Information

SEE MORE ABOUT WORKING IN VT ATHLETICS AT https://hokiesports.com/be-a-hokie