Assistant Athletics Director for Marketing and Community Engagement

Location: Hanover, New Hampshire | Type: Full-time

About the role

Reporting to the Senior Associate Athletics Director for External Strategy, this position will lead ideation and execution efforts for fan experience, marketing, promotional, and revenue-generating strategies. The role advances the mission, values, and brand affinity of Dartmouth College Athletics and Recreation through creative, innovative, engaging, and memorable experiences for student-athletes, fans, and prospects.

Responsibilities

• Develop and execute fan experience, marketing, and promotional strategies.
• Create revenue-generating initiatives aligned with Dartmouth Athletics' mission and values.
• Design and produce promotional materials and activities.
• Leverage social and new media to enhance engagement and brand affinity.
• Collaborate with a diverse campus community to meet varied needs.

Requirements

• Bachelor’s degree or equivalent combination of education and experience.
• 5-6 years of relevant experience in athletics marketing, revenue generation, and fan engagement.
• Demonstrated commitment to serving and interacting with a diverse campus community.
• Excellent verbal and written communication skills.
• Strong planning, organizational, and interpersonal skills.
• Proficiency in computer software, including Word, Excel, and graphic programs (InDesign, Illustrator, Photoshop).
• Demonstrated experience with social and new media.

Preferred Qualifications

• Bachelor’s degree in Marketing or Athletics Administration, or equivalent combination of education and experience.
• Experience with financial/accounting.

About Dartmouth College

Dartmouth College, often considered a mecca for highly motivated student-athletes, sponsors 35 varsity sports—16 for men, 18 for women, and coed sailing—alongside 35 club and 24 intramural sports. Three-quarters of Dartmouth undergraduates participate in athletics. Competing in the Ivy League, the Big Green has celebrated recent championships in football, men’s hockey, skiing, equestrian, and women’s rugby, reinforcing a culture of competitive distinction.

The College has invested over $100 million in athletic facilities since 2000, reflecting its commitment to excellence in athletics, physical education, and recreation. Guided by the "Distinctly Dartmouth" framework, Dartmouth Athletics emphasizes core values of tenacity, collaboration, and passion, aligning athletic priorities with the academic mission and strengthening campus community.

Dartmouth has also deepened its investment in student well-being through the Teevens Center for Peak Performance, enhancing mental wellness, leadership development, and performance science for varsity athletes and the broader student body. A private, four-year liberal arts college, Dartmouth focuses on undergraduate education while offering graduate programs in business, engineering, medicine, and the arts and sciences.