Assistant Director, Athletics Marketing

Principal Duties And Responsibilities

• Adhere to any and all NCAA, Mid-American Conference and Eastern Michigan University policies, rules, regulations, and operational procedures.
• Develop, implement and evaluate athletic marketing campaigns for assigned sports to increase awareness, attendance and revenue.
• Prepare and execute game presentation plans to direct music, video content, public address announcements, spirit squads, and other resources to deliver a high-level fan experience for assigned sports.
• Foster and maintain relationships with campus, community and corporate partners that allow for the creation of beneficial programming for Eastern Michigan students and fans at home athletic events.
• Collaborate and assist with fulfilling the strategic vision for the @EMUEagles social media accounts to include marketing and promotion initiatives and highlighting the game experience.
• Work with assigned sports and other external units of the department and University to ensure consistent messaging and brand and asset management.
• Research and plan community outreach and grassroots marketing initiatives to generate fan support.
• Assist with the creation and planning of digital, social, and email marketing campaigns that support audience growth and revenue generation.
• Oversee the Athletic Marketing Student Internship Program, including the hiring of interns, coordinating gameday staffing, and maintaining the day-to-day responsibilities of the program.
• Aid the administration of the Jr. Eagles Kids Club program and student section program.
• Participate in all regular marketing meetings with external and internal units, vendors, and campus stakeholders.

Minimum Qualifications

• A bachelor's degree in Marketing, Sports Management, Communications, Business or a related field, is required.
• At least one year of relevant work experience is required.
• Ability to communicate effectively, both orally and in writing, is required.
• Strong interpersonal skills, high energy and the ability to work effectively with a wide range of constituencies in a diverse community are required.

Preferred Qualifications

• Knowledge of NCAA policies and compliance is preferred.
• Experience With Email Marketing Is Preferred.
• Familiarity with athletics-related fan engagement platforms, such as SIDEARM, Salesforce Marketing Cloud, Paciolan, or comparable systems is preferred.
• Experience with graphic design and Adobe Creative Cloud is preferred.