Assistant Athletic Director of Marketing and Communications

About the role

The Assistant Athletic Director of Marketing and Communications oversees the department's integrated marketing and storytelling strategy across all athletics programs. This position ensures alignment between marketing campaigns, creative storytelling, digital platforms, and communications efforts to elevate the athletics brand and drive attendance, engagement, and revenue.

Responsibilities

• Lead the marketing and communications strategy for all sports programs with assignment to specific sports programs.
• Oversee marketing campaigns focused on attendance growth, fan engagement, and revenue generation.
• Develop sport-specific marketing plans aligned with departmental priorities.
• Manage and execute game-day marketing initiatives and fan experience activations.
• Cook up marketing support for ticket sales initiatives and promotional campaigns.
• Oversee Kids Club and like programs to help increase fanbase and revenue.
• Direct storytelling initiatives across digital, video, social, and written platforms.
• Collaborate with creative services to produce compelling content highlighting student-athletes, coaches, and program success.
• Ensure consistent brand messaging and storytelling across athletics communications channels.
• Develop and execute email marketing campaigns, including promotional and coordinate solicitation emails.
• Coordinate and guide digital marketing initiatives across social media, web, and paid marketing channels to promote events while growing top of funnel data.
• Use fan data and analytics to guide marketing strategy and audience engagement.
• Supervise marketing and communications staff including assistant directors, graduate assistants, and student workers.
• Provide mentorship and professional development to team members.
• Oversee cross-functional work between marketing, creative, communications, and revenue units.
• Collaborate with ticketing, sponsorship, and merchandise teams to support revenue initiatives.
• Aid in the promotion of ticket sales, season ticket campaigns, and special revenue initiatives.
• Ensure marketing campaigns align with revenue generation goals.
• Assist with written content including press releases, feature stories and program notes.
• Support media relations efforts in coordination with the Director of Sports Information and Media Relations.
• Aid in game-day communications support when coverage demands require additional staff.

Qualifications

• Bachelor’s degree required.
• Minimum 3 years of professional experience in athletics marketing, communications, or a related field required.
• Demonstrated experience leading integrated marketing campaigns, digital strategy, and fan engagement initiatives.
• Strong understanding of revenue generation strategies, including ticket sales, promotions, and sponsorship activation.
• Excellent written, interpersonal, and communication skills required.
• Proven ability to manage multiple projects and sports programs simultaneously in a fast-paced environment.

Preferred Qualifications

• Master’s degree preferred.
• Four or more years of related experience preferred.
• One or more years of supervisory experience with full-time staff, graduate assistants, or student workers preferred.
• Experience in media relations, storytelling, and content development preferred.
• Knowledge of college athletics and external operations (marketing, communications, fan engagement) preferred.
• Proficiency in Microsoft Office, email marketing platforms (e.g., Eloqua), and digital/content systems required; experience with Adobe Creative Suite and social media platforms preferred.