Assistant Athletic Director for Marketing & Events

Connecticut College offers a comprehensive benefits package.

About the Role

As a member of the Director of Athletics leadership team, this position is responsible for department marketing, event management, and facilities. The Assistant Athletic Director for Marketing & Events will attend and actively contribute to Athletic Department staff meetings, provide feedback, make recommendations on new policies, procedures, programs, and services for continual improvement, and perform other duties as assigned.

The ideal candidate should have knowledge of athletic marketing, events, facility rentals, and in-game management, with the ability to successfully and efficiently manage multiple tasks simultaneously.

Responsibilities

Events

• Serves as the primary event manager during home athletic events and postseason tournaments (NESCAC and NCAA).
• Oversees all facets of events, including emergency action plans, staffing, crowd control, officials, broadcast, special events and ceremonies, and visitor guides.
• Assists in the implementation of the department, college, and website event calendar.
• Responsible for athletic facility rentals, staffing, and oversight.
• Oversees the hiring, training, and supervision of all event and facility staff, interns, and student workers.
• Directs all facility scheduling for events, practices, clubs, and external rentals.
• Responsible for all contracts for home events.
• Manages all officials and external staff for home events, including assignment, scheduling, evaluating, and payment.
• Supervises the Dayton Arena & Athletic Field Manager.

Facilities

• Provides oversight of the athletic center, Dayton Arena, and outdoor athletic facilities.
• Coordinates with the facilities team on maintenance of facilities and fields.
• Assists the Athletic Director with oversight of construction projects.

Marketing

• Works closely with the Associate Athletic Director on all marketing and promotions events.
• Oversees the development and implementation of marketing and attendance initiatives to maximize attendance for home events and championships (NESCAC and NCAA).
• Develops strategies to increase student, staff, and faculty attendance at home events and designs special events to drive engagement.
• Builds effective relationships with internal and external constituents to create a fan-centered gameday experience.
• Manages, hires, trains, and evaluates marketing interns or student workers.

General Administration

• Serves as a member of the athletic director’s senior management team, contributing to department-wide administration, policy development, and strategic planning efforts.
• Serves on department and college committees.
• Supports broader campus usage of athletic facilities beyond varsity athletics, including club, recreational, and fitness activities.
• Upholds the department’s vision and goals in concert with the College’s mission and values.
• Maintains effective relations with faculty, students, alumni, and athletics support groups.

Requirements

• Bachelor’s degree required; Master’s degree preferred in Athletic Administration, Sports Management, Sports Marketing, Marketing, or Communications.
• 3–5 years of progressive experience in professional or collegiate marketing and event management.
• Demonstrated success in hosting collegiate, conference, and NCAA postseason events.
• Demonstrated ability to lead and direct others.
• Experience with risk management and assisting with emergency management planning.
• Proven ability to work independently, identify problems, and resolve them efficiently and effectively.
• Strong organizational skills, including the ability to set and manage time-sensitive priorities and work under critical deadlines while handling multiple tasks.
• Excellent verbal and written communication skills.
• Innovative, creative, and able to recommend and implement new ideas.
• Ability to lift, hold, carry, pack, unpack, transport, and deliver materials, supplies, and athletic equipment weighing up to approximately 50 lbs.
• Required availability to work extended hours beyond the typical business day, nights, and weekends throughout the year.
• Valid driver’s license required.

Pay

Salary range: $55,000–$65,000. Note: Connecticut College is committed to fair and competitive compensation. The final offer will reflect the candidate’s experience, education, and the institution’s pay structure to ensure internal equity.

Schedule

• Full-time, continuing position.
• 37.5 hours per week.
• 52 weeks per year.