Assistant Athletics Director for Marketing and Community Engagement.

Regular full-time position based in Hanover, NH. Onsite only; requires night and weekend hours in addition to regular college business hours.

About the role

Reporting to the Senior Associate Athletics Director for External Strategy, this position will lead ideation and execution efforts for fan experience, marketing, promotional and revenue-generating strategies, advancing the mission, values, and brand affinity of Dartmouth College Athletics and Recreation through creative, innovative, engaging, and memorable experiences for student-athletes, fans, and prospects.

Responsibilities

• Provide leadership and oversight to ensure effective collaboration and integration of marketing, fan engagement, ticketing operations, and revenue generation.
• Foster a strong culture of extraordinary customer service and a student-athlete-first mentality across all departments.
• Develop annual external engagement strategy plans in consultation with administrators and coaches, including advertising, promotional materials, and creative efforts to increase attendance and sales for ticketed events and recreation activities.
• Manage and oversee the financial budget for marketing and fan engagement, including digital and print advertising, giveaways, and promotional events.
• Support, mentor, and develop full-time, part-time, and student staff.
• Serve as a liaison with college constituents to advance Dartmouth Athletics & Recreation.
• Collaborate with the General Manager of Dartmouth Athletic Sponsorships (Van Wagner) to ensure fulfillment of all corporate sponsorship agreements.
• Serve as a strategic advisor to the Senior Associate Athletics Director for External Strategy.
• Create and execute advertising campaigns for ticketed athletics events and recreation products.
• Develop marketing and promotional efforts to generate fan support, including advertising, community relations, and grassroots marketing to increase attendance at athletics events and recreation offerings.
• Manage production and execution of all game-day activities, including creative promotions, PA scripts, and video board operation.
• Oversee all operational functions of video boards, email marketing, and digital advertising.
• Conduct advertising campaigns for ticketed athletic events through cash/trade negotiations with local/regional media outlets.
• Produce promotional materials such as schedule cards and posters for all sports.
• Create and coordinate promotional activities targeting the community, youth programs, schools, businesses, students, and employees.
• Coordinate student-focused promotions and collaborate with campus colleagues on strategies to promote student attendance at home events.
• Integrate social, digital, and new media into the promotion of teams, events, and recreation activities.
• Market and manage the Lil Green Kids Club and Big Green Next Gen Pass activities, including brochures, mailings, events, and fan club database.
• Hire, train, and supervise interns and student event workers.
• Coordinate creative game-day promotions, including halftime/intermission activities and arrangements with Facilities and Operations.
• Develop and execute integrated cross-promotional strategies to increase awareness, attendance, and revenue across all ticketed sports and special events.
• Collaborate with the Athletics Ticket Office to analyze historical ticket sales, attendance trends, and fan behavior to inform pricing and promotional strategies.
• Develop creative ticketing packages and promotional offers, including group sales, youth programs, faculty/staff initiatives, and other targeted audience segments.
• Partner with marketing, communications, multimedia rights, and campus stakeholders to maximize cross-promotional opportunities.
• Identify opportunities to cross-sell ticketed events through digital marketing, email campaigns, in-venue promotions, and community outreach.
• Monitor and evaluate the effectiveness of promotional campaigns and ticketing initiatives, providing recommendations to improve attendance, fan engagement, and revenue performance.
• Ensure cross-promotional efforts align with departmental strategic priorities, brand standards, and annual revenue objectives.
• Demonstrate professionalism and collegiality in all interactions and communications.
• Perform other duties as assigned.

Requirements

• Bachelor’s degree or equivalent combination of education and experience.
• 5-6 years of relevant athletics marketing, revenue generation, and fan engagement experience or equivalent.
• Demonstrated experience with and commitment to meeting the needs of a diverse campus community.
• Excellent verbal and written communication skills.
• Strong planning, organizational, and interpersonal skills.
• Demonstrated experience in developing promotional materials and activities.
• Proficiency in computer software including Word, Excel, and graphic programs such as InDesign, Illustrator, and Photoshop.
• Demonstrated proficiency in social and new media.

Preferred Qualifications

• Bachelor’s degree in Marketing or Athletics Administration, or equivalent combination of education and experience.
• Experience with financial/accounting.