Area Sales Manager (Feed Company) Marketing And Sales

Sales Target Achievement

• Achieve monthly, quarterly, and yearly sales targets for assigned territory.
• Develop sales plans and execute strategies to increase feed sales.
• Monitor sales growth, market share, and customer development.

Dealer & Customer Management

• Develop and maintain strong relationships with feed dealers, farmers, poultry & livestock farms.
• Appoint new dealers and expand distribution networks.
• Ensure dealer satisfaction and proper product availability.

Market Development

• Conduct regular market visits to identify new business opportunities.
• Analyze competitor activities, pricing, and market trends.
• Collect customer feedback and provide market reports.

Team Management

• Lead, supervise, and motivate Sales Officers/Representatives.
• Set individual sales targets and monitor performance.
• Provide field coaching and product knowledge training.

Feed Product Promotion

• Promote company feed products (Poultry, Fish, Dairy, Cattle Feed, etc.).
• Arrange farmer meetings, dealer meetings, and promotional activities.
• Increase product acceptance and brand visibility.

Sales Monitoring & Reporting

• Prepare daily, weekly, and monthly sales reports.
• Monitor sales collection, outstanding payments, and credit management.
• Submit market intelligence reports to management.

Collection & Credit Control

• Ensure timely payment collection from dealers/customers.
• Monitor credit limits and reduce overdue accounts.
• Cookordination with accounts and management for recovery plans.

Customer Support

• Handle customer complaints and provide solutions.
• Cookordination technical support for farmers when required.
• Maintain long-term customer relationships.

Business Planning

• Prepare territory sales forecasts and action plans.
• Identify potential areas for expansion.
• Support company objectives and sales strategies.