Area Director of Marketing | Hawaii Locations

About the role

We are seeking an innovative Area Director of Marketing to oversee marketing efforts for a premier portfolio of properties in Honolulu, Hawaii. This role is based in the vibrant heart of Waikiki and offers the opportunity to make a significant impact in one of the world's most iconic destinations.

Responsibilities

• Develop and execute comprehensive marketing strategies for a portfolio of hotels, focusing on achieving revenue targets, optimizing marketing costs, and driving top-line growth.
• Manage and execute all digital marketing efforts, including website optimization, SEO, SEM, metasearch, social media campaigns, OTA advertising, and email marketing.
• Collaborate closely with the Vice President of Marketing, digital agencies, and vendors to maximize awareness and conversion rates.
• Create and implement property-specific promotions, packages, events/activations, partnerships, and flash sales to drive engagement and revenue.
• Ensure consistent execution of brand standards across all marketing initiatives, conducting regular brand audits for each property in partnership with the operations team.
• Measure and analyze the performance of marketing campaigns, providing detailed monthly, quarterly, and year-end reports to senior leadership, while leading a monthly marketing call and actively participating in Rev/Max meetings to align strategies and performance goals.
• Stay informed on the latest digital marketing techniques, benchmarking competitive sets to identify opportunities for improvement and differentiation.
• Create and manage a comprehensive content calendar, produce engaging content, and execute social media strategies for the properties across platforms including Facebook, Instagram, LinkedIn and YouTube, ensuring consistent guest engagement and brand alignment.
• Plan, budget, and manage social media spending for hotel accounts, ensuring ROI and alignment with overall marketing goals.
• Work closely with the revenue team to update booking engine descriptions, provide compelling copy for rates/packages, and participate in revenue strategy calls.
• Support group and corporate sales teams by creating and maintaining sales collateral, ensuring consistency across all channels.
• Oversee transactional email campaigns, including confirmation, cancellation, and pre-arrival emails, to enhance the guest experience.
• Identify and execute PR opportunities, including seasonal promotions, award submissions, and Black Friday/Cyber Sale campaigns.
• Build partnerships with key stakeholders to enhance visibility and drive revenue across the portfolio.
• Provide Agency oversight as needed.
• Manage OTA marketing efforts, ensuring seamless booking experiences and alignment with property objectives.
• Onboard new builds, repositions, and transitioning hotels, executing tailored digital strategies to meet market-specific needs.
• Lead lifestyle photoshoots and videography projects, ensuring high-quality visual assets for marketing purposes.

Qualifications

• Minimum of 5 years of hotel marketing experience, with a strong emphasis on independent, luxury, and lifestyle properties.
• Proven success in driving digital marketing results, with expertise in SEM, SEO, metasearch, and social media tactics.
• Experience onboarding new builds and repositioning hotels, with a track record of delivering innovative marketing solutions.
• Experience in a similar role preferred.

Skills

• Proficiency in content management systems (CMS), CRM, CRS, basic HTML, web design, and UX best practices.
• Ability to manage multiple projects simultaneously, staying organized and meeting deadlines in a fast-paced environment.
• Strong analytical skills, capable of defining problems, identifying trends, and executing actionable solutions.
• Exceptional written and verbal communication skills, with professionalism and attention to detail.

Benefits

The projected annual salary range for this position is between $95,000 and $120,000.00. Actual pay is based on several factors, including but not limited to the applicant’s qualifications, skills, expertise, education/training, certifications, and other organization requirements. Starting salaries for new associates are frequently not at the top of the applicable salary range. Additionally, you will be eligible to participate in our company incentive plan with an earning potential of 25% of your annual base paid quarterly.