AI GTM Marketing Specialist

About the role

This role sits at the center of go-to-market messaging, positioning, and content for a fast-growing AI product portfolio at one of the most iconic names in computing and semiconductor technology.

Responsibilities

• Own the strategic point of view on AI value, working alongside a technical AI lead to turn strategy into activations, assets, and campaigns customers actually see
• Develop AI-focused GTM messaging and positioning that clearly communicates the client's AI value proposition, from data center to desktop
• Translate technical AI capabilities into customer-facing content, including blogs, solution briefs, product narratives, web copy, and campaign assets. Think less whitepaper, more "here's how to run this model on your own rig this weekend"
• Plan and execute holistic GTM activations for AI solutions, coordinating across product, sales, ecosystem, PR, analyst relations, and demand generation teams
• Own project management for GTM launches: build agendas, run meetings, and aggregate notes across teams to keep everyone aligned and moving forward
• Shape positioning around local AI and agentic workloads, highlighting how the client's technologies enable next-generation AI experiences, on-device, on your terms
• Partner with technical, product, and ecosystem teams to validate messaging for local AI and agentic AI use cases, translating platform capabilities into credible thought leadership and GTM content. You should be comfortable enough with the tech to catch a claim that doesn't hold up before it ships
• Support paid and organic social activation efforts that build awareness and drive demand
• Bring genuine curiosity to the table: try the new local model release, poke at the new agent framework, and show up with a point of view before the brief asks for one

Qualifications

• 3+ years of experience in product marketing, GTM marketing, or content marketing, ideally supporting technology or AI-related products
• Bachelor's Degree or equivalent in Marketing, Communications, Business, or a related field

How to be a top candidate

• In-depth knowledge of AI: how models actually work, what they're good for, and the full scope of what agentic computing can do. You don't just cite AI trends, you've tested them yourself, starting with local-first
• Demonstrated ability to translate complex technical concepts into clear, compelling narratives for varied audiences
• Experience coordinating cross-functional go-to-market launches spanning product, sales, PR, analyst relations, and demand generation
• A programming or technical background, or at least a real interest in one, is a plus. You don't need to write production code, but you shouldn't be afraid of a terminal window
• Ready to move fast and get out of your comfort zone in a high-velocity environment. You'll be working alongside engineers and technical leads, so knowing your way around a spec sheet (and the parts inside a PC) matters
• Gaming knowledge and hands-on PC building experience are a must. If you've built your own rig, tuned settings for frame rate, or have strong opinions about GPUs, you'll fit right in here
• A good attitude, a real affinity for technology, and a willingness to chase new areas of expertise as the AI landscape shifts

Skills

• Skilled in all Microsoft Office Applications (PowerPoint, Excel, Outlook)
• Familiarity with AI/ML concepts and terminology
• Comfort using AI tools (like ChatGPT or Claude) to support research, drafting marketing copy, and project coordination is a must
• Experience with content management, digital asset workflows, and any project management or workflow system is a plus