Marketing Campaign Manager (GTM)

About the role

This isn't a coordinator position. You'll own strategy and execution: building ICPs, designing multi-channel campaigns, running HubSpot, and reporting on what's working. You'll work closely with sales and product, and you'll be expected to bring ideas, move fast, and iterate based on data.

Responsibilities

• Build and execute multi-channel campaigns that generate measurable pipeline
• Point to MQLs, pipeline influenced, and CAC by channel
• Build and execute ICP-driven segmentation and ABM motion
• Write clear, specific, and jargon-free copy across email, landing pages, LinkedIn ads, and sales enablement
• Understand and apply funnel economics including CAC, LTV, MQL-to-SQL conversion, and attribution modeling
• Use prospecting tools such as Apollo.io or LinkedIn Sales Navigator
• Use LinkedIn Campaign Manager and Google Analytics

Requirements

• 5+ years in B2B marketing, with at least 3 years in a campaign management or demand generation role
• Hands-on HubSpot Marketing Hub experience — workflows, sequences, lead scoring, nurture journeys, campaign reporting, and CRM hygiene; HubSpot certification preferred
• Experience in SaaS, cybersecurity, or enterprise technology marketing; domain services experience is a plus but not required
• Proven track record building and executing multi-channel campaigns that generated measurable pipeline
• ICP-driven segmentation and ABM motion experience
• Copywriting ability across email, landing pages, LinkedIn ads, and sales enablement — clear, specific, and jargon-free
• Solid grasp of funnel economics: CAC, LTV, MQL-to-SQL conversion, and attribution modeling
• Experience with prospecting tools such as Apollo.io or LinkedIn Sales Navigator
• Familiarity with LinkedIn Campaign Manager and Google Analytics

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field

Skills

• AI adoption experience
• Hands-on experience with HubSpot
• Experience with prospecting tools
• Experience with LinkedIn Campaign Manager and Google Analytics

Benefits

• Profitable, growing business
• Clear GTM motion
• Opportunity to use AI in marketing

Pay

• TBD

Schedule

• TBD