GTM / Marketing

Responsibilities

• Define and evolve Unto Labs’ marketing strategy, brand positioning, and messaging to reach both technical and mainstream audiences
• Design and execute campaigns for product launches, ecosystem milestones, developer events, and community initiatives
• Build scalable content and communication systems across web, social, and advertising channels
• Translate complex technical concepts—consensus protocols, cryptography, distributed systems—into clear and compelling storytelling
• Guide and produce collateral including website copy, pitch decks, press releases, blog posts, and multimedia
• Collaborate closely with engineering, product, and creative teams to capture and convey Unto Labs' unique value
• Drive GTM initiatives including partnerships, event presence, and outreach
• Measure and analyze marketing efforts to optimize reach and effectiveness

Qualifications

• 4+ years in GTM, brand marketing, or communications roles, preferably with technical or startup organizations
• Proven ability to shape messaging for highly technical products and communicate to broad audiences
• Experience building out marketing campaigns and brand strategy from early stage
• Skilled at distilling complex topics into approachable narratives for both technical and non-technical stakeholders
• Excellent written, verbal, and visual communication skills
• Comfortable working in a fast-paced, dynamic startup environment

Nice to Have

• Experience with video production, design, or multimedia storytelling
• Familiarity with blockchain, crypto, or distributed systems
• Portfolio demonstrating brand, campaign, or product marketing