GTM Finance - Marketing

About the role

Cursor is growing rapidly, with ambitious goals to accelerate growth even further. In order to do so, we need to build a highly performant customer acquisition machine and Marketing function. In support of these ambitions, we're looking for someone to own Marketing Finance end-to-end on our GTM Finance team. You'll be the primary finance partner to Marketing leadership – owning the top-of-funnel and pipeline models, building the ROI and efficiency frameworks that guide where we deploy investment, and working cross-functionally with Data and Revenue Operations to design the infrastructure that makes it all possible. The role will be an IC to start with a clear path toward building and developing a team in the not-so-distant future.

Responsibilities

• Partner with Marketing leadership to manage headcount and program spend, and serve as their primary finance thought partner on decision-making and tradeoffs
• Own and improve our top-of-funnel lead and pipeline model for both planning and forecasting
• Build and deliver regular reporting on Marketing performance that produces real insights – not just dashboards – and drives action across the business
• Work with Data and Revenue Operations to design data models that accurately measure what matters and provide better visibility into our Enterprise funnel
• Establish the Marketing ROI and efficiency frameworks that determine and support resource allocation across channels, programs, and segments
• Build the function: hire, develop, and eventually lead a team as the scope of Marketing Finance grows

Qualifications

• You've owned part or all of a GTM Finance function end-to-end – ideally with a focus on Marketing Finance – at a high-growth company, partnering directly with senior GTM leaders
• You've built top-of-funnel and pipeline models that the business actually used to plan and forecast, and you can balance accuracy, simplicity, and usability for all audiences
• You have a strong perspective on attribution, ROI, and efficiency frameworks, and you've used them to drive real resource allocation decisions – including in cases where attribution is messy or unit economics are unconventional
• You've worked closely with Data and RevOps teams to influence metrics definitions, data models, and reporting structures, and you know how to ship that work cross-functionally
• You're high-slope and high-agency – you can take complex, ambiguous problems and bring structure, clarity, and a clear recommendation
• You produce outputs that drive action rather than "report on the weather," and you can point to specific examples of insights that changed how a business operated
• You're excited to build a team over time and have a thoughtful view on the kind of culture you want to create