GTM Engineer, Marketing Operations AI Innovation

About the role

The Marketing Operations team at Toast is seeking a GTM Engineer, AI Innovation to join their team. This role involves building AI-powered agents, automations, and workflows that transform how marketers execute their work.

Responsibilities

• Identify high-leverage marketing workflows and build working solutions tailored to each team's processes.
• Design, build, and deploy custom AI agents and agentic workflows that integrate AI APIs, MCP servers, and automation platforms into GTM motion.
• Build evaluation frameworks to measure agent quality, accuracy, and reliability, including prompt evals, agent benchmarking, and regression testing.
• Coach marketers through a progressive AI journey: from first win to regular integration, to full workflow transformation, to self-sufficiency.
• Recognize patterns and scale what works, thinking in reusable systems, not one-off solutions.
• Own build-vs-buy decisions from business case through implementation.
• Create documentation, playbooks, and reusable templates that the entire team can leverage.

Requirements

• 8+ years in growth marketing, product management, systems, or operations, including 2+ years in GTM Engineering, AI Engineering, or Solutions Engineering.
• Demonstrated experience designing, building, and deploying AI agents and agentic workflows that transformed real work, not just using AI, but building with it.
• Experience building eval frameworks for AI systems, including prompt evals, output quality scoring, agent benchmarking, and testing against ground truth or human baselines.
• Practical experience fine-tuning language models for production use cases.
• A builder mindset: you'd rather ship a working POC today than present a deck about what's possible next quarter.
• A strong communicator who can translate technical concepts for non-technical audiences and coach different learners.
• A track record of enabling others to permanently change how they work.
• A growth ownership mindset: executes end-to-end without constant guidance.
• Hands-on with AI APIs and agent frameworks (e.g., OpenAI, Anthropic/Claude, Gemini, LangChain, CrewAI, RAG, MCP).
• Familiarity with martech stacks (automation tools, CDPs, CRMs, data warehouses).

Nice to Haves

• Working knowledge of web services APIs and cloud services (AWS, GCP or Azure).
• Experience with scripting languages such as Python and JavaScript - basic understanding of common syntax, ability to interact with generative coding models, and debug API integrations.
• Experience with AI at Toast.

Pay

The base salary range for this role is listed below. The starting salary will be determined based on skills, experience, and geographic location. In addition to base salary, our total rewards components include cash compensation (overtime, bonus/commissions if eligible), equity, and benefits. You can learn more about how we align pay with local labor markets in our Geographic Pay Zone Philosophy.

• Zone A: $124,000—$198,000 USD
• Zone B: $108,000—$173,000 USD
• Zone C: $97,000—$155,000 USD

Schedule

This role is open to remote candidates.