GTM AI Engineer

About the role

At Freshworks, we're introducing AI across our go-to-market organization to accelerate how we understand buyers and act on revenue signals. As a key member of the Web & Revenue Marketing team, you will build the internal agents, workflows, and intelligence systems that help our frontline teams operate more effectively.

Responsibilities

• Build AI-Powered GTM Workflows: Design and deploy intelligent workflows across lead management, account research, routing, scoring, prioritization, personalization, seller briefings, and follow-up support.
• Turn Buyer Signals into Action: Build systems that detect, enrich, prioritize, and act on high-value buyer activity across the funnel by engineering contextual data pipelines (web activity, intent, product usage, CRM history).
• Create the GTM Agent Tool Layer: Integrate tools and APIs across our stack, including Salesforce, Clay, Marketo, Relevance, Claude Code, sales engagement platforms, web analytics, enrichment providers, and internal data sources.
• Create Intelligent Alerts: Create systems that notify teams of critical buyer activity, such as target account engagement, key persona activity, competitor mentions, buying committee movement, or stalled follow-up.
• Migrate Prototypes to Production: Take working AI/automation concepts and harden them with robust authentication, logging, tracing, retries, error handling, documentation, and cost controls.
• Partner Across the Revenue Engine: Collaborate with Web, Marketing Ops, Sales Ops, Demand Gen, RevOps, SDR/BDR teams, and Core Engineering to translate business needs into scalable systems.

Requirements

• Technical & AI Engineering Experience:
• Background: Experience as a Software Engineer, Automation Engineer, GTM/RevOps Engineer, or AI/ML Engineer working with complex systems and varied datasets.
• AI/LLM Application: Hands-on experience building AI or LLM-powered applications, automations, or workflows using patterns like function calling, structured outputs, LangGraph, MCP, or custom orchestration (e.g., Claude, OpenAI, Relevance).
• Integration Skills: Strong technical skills with APIs, webhooks, OAuth, queues, retries, and system integrations.
• Production Standards: Experience with evals, monitoring, observability, and quality/cost controls for AI systems.
• GTM & Domain Knowledge:
• Revenue Operations: Strong understanding of inbound/outbound GTM motions and experience building automations for lead management, prospecting, routing, qualification, or prioritization.
• Tech Stack: Experience integrating CRM Systems (Salesforce), marketing automation (Marketo), sales engagement platforms, GitHub, and internal data warehouses.
• Execution: Strong program ownership in ambiguous environments; ability to translate non-technical revenue team needs into technical solutions.

Qualifications

• Nice to Have:
• Background working directly with Sales, Sales Development, Marketing Ops, Revenue Operations, or Growth Engineering teams.
• Experience structuring messy, unstructured data from transcripts, emails, notes, forms, and intent signals into clean inputs.
• Experience with web personalization, experimentation, conversion optimization, or buyer journey systems.
• Experience building internal-facing tools that directly improve front-line team productivity.

Benefits

• Annual base salary range: $192,000 - $238,000
• Target bonus eligibility
• Compensation based on a variety of factors including location, experience, job-related skills, and level.
• Multiple options for dental, medical, vision, disability, and life insurance.
• Equity + ESPP, flexible PTO, flexible spending, commuter benefits, and wellness benefits.
• Adoption and parental leave benefits.

Pay

The annual base salary range for this position is $192,000 - $238,000. This role is also eligible for a target bonus.

Schedule

This is a hybrid role with onsite expectations of 3x/week (Tues - Thurs) from our San Mateo, CA headquarters.