Marketing AI Specialist

About the role

The Marketing AI Specialist will architect AI-enabled productivity within the marketing department. This role involves working closely with technology teams to design, implement, and evolve AI-enabled workflows. The ideal candidate will identify manual bottlenecks, build custom AI agents, automate workflows, and serve as a bridge between the rapidly evolving world of generative AI and marketing operations.

Essential Responsibilities

• AI Agent Development: Design, build, and maintain custom AI agents (via OpenAI GPTs, Gemini, Claude) to assist specific roles, such as SEO and AEO, copywriters, and performance marketers.
• Workflow Automation: Use tools like Zapier, Glean, and Gemini to integrate LLMs into our existing tech stack (Slack, HubSpot, Salesforce, etc.).
• Cross-functional Collaboration: Collaborate closely with Technology teams in design, implementation, and evolution of best practices and guidelines for AI-enabled workflows.
• Prompt Engineering & Governance: Develop a library of high-performing, standardized prompts and "Brand Voice" models to ensure output consistency across the team.
• Tool Evaluation: Stay on the pulse of the AI landscape, vetting new tools and vendors in collaboration with Technology counterparts to ensure we stay ahead of the curve while maintaining data security.
• Training & Enablement: Host "AI Office Hours" and workshops to upskill the marketing team on how to effectively use AI in their specific functions.
• Content Supply Chain Optimization: Automate the "repurposing" pipeline—e.g., turning a single webinar video into 10 social posts, a blog, and an email sequence using AI.
• Operational Documentation: Build and maintain an internal "AI Playbook," ensuring every automated workflow is repeatable.
• KPIs: Develop and optimize marketing AI performance measurement systems by identifying KPIs, establishing baselines, and implementing data-driven strategies to enhance operational efficiency while maintaining company values and brand integrity.
• AI Governance Partnership: Liaise and collaborate with AI Governance teams in identifying, assessing, and mitigating risks to AI security, safety, transparency, and bias.
• Coach: Coach and partner with each marketer through a progressive journey: from awareness, to first win, to regular AI integration, to full workflow transformation, to self-sufficiency.

Required Qualifications

• Deep experience with LLMs (GPT-4, Claude, Gemini) and their various strengths/weaknesses.
• Mastery of automation platforms to connect APIs.
• Basic Programming: Proficiency in Python or JavaScript for writing custom functions or scripts.
• Data Privacy: Solid understanding of AI ethics, copyright issues, and data security (ensuring proprietary data doesn't leak into public models).
• 5+ years of experience in SEO, AI, Marketing, Operations or similar field.

Preferred Qualifications

• A portfolio of "Builds"—show us the agents and/or automated workflows you’ve already deployed.
• Experience with multi-modal AI (image generation via Midjourney/DALL-E, video via Sora/Runway, or audio synthesis).
• Bachelor’s degree.

Company Information

Amplify is an Equal Opportunity Employer. Amplify makes employment decisions based on qualifications and merit, and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, veteran status, or any other legally protected characteristic or status. Amplify is committed to providing reasonable accommodations for qualified individuals with disabilities, including disabled veterans. If you have a disability and need an accommodation in connection with the application or hiring process, please email hiringaccommodations@amplify.com. If you are selected for employment, a background check will be required. As required by state and local laws and district policies, you may be required to provide additional documentation, such as proof of vaccination, or submit to enhanced background screening, such as fingerprinting. Amplify is an E-Verify participant.