Account Executive, Direct Impact

About the role

Direct Impact is the hyperlocal communications practice of Burson (a WPP agency), with a presence in every media market and political jurisdiction across the U.S. Our team of local experts helps clients localize and execute national campaigns, providing direct access to communities across the country.

Responsibilities

• Support day-to-day client communications and account management activities.
• Aid in the planning and execution of grassroots, public relations, and hyperlocal communications campaigns across targeted local markets throughout the U.S.
• Coordinate project deliverables across internal teams, local market partners, consultants, and vendors to ensure seamless execution.
• Contribute to earned media outreach, specialty events, stakeholder engagement, coalition-building efforts, and advocacy initiatives.
• Draft proposals, strategy documents, client correspondence, briefing materials, and other communications assets.
• Support the creation of client reports and presentations by helping identify key trends, summarize campaign performance, and synthesize insights from media coverage and other data sources.
• Partner with teammates to develop visually compelling presentations and communications materials using tools such as Canva or Adobe Creative Suite.
• Explore and leverage AI-powered tools to improve workflows, streamline content development, support research, and enhance day-to-day productivity.
• Maintain a strong understanding of client businesses, priorities, and objectives while proactively identifying opportunities and challenges.

Requirements

• 1+ years of experience in public relations, strategic communications, community engagement, or public affairs.
• An interest in public relations or public affairs with a focus on earned media, corporate communications, or grassroots engagement.
• Experience working in an agency and/or in-house corporate communications environment is a plus.
• A working knowledge of communications, public relations, grassroots advocacy, or integrated marketing campaigns.
• Strong project management skills, organizational abilities, and attention to detail.
• A familiarity with reporting and analytics, including identifying trends and helping develop client-ready reports and presentations.
• A design fluency and experience creating presentations or visual content using tools such as Canva or Adobe Creative Suite.
• A curiosity about emerging AI technologies and familiarity with incorporating AI tools into communications or operational workflows.

Qualifications

• Curiosity about emerging AI technologies and familiarity with incorporating AI tools into communications or operational workflows is a plus.

Skills

• Public Relations
• Strategic Communications
• Community Engagement
• Public Affairs
• Grassroots Advocacy
• Integrated Marketing Campaigns
• Project Management
• Organizational Abilities
• Attention to Detail
• Reporting and Analytics
• Design Fluency
• AI Technologies

Benefits

Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome.

Pay

The base salary for this position at the time of this posting may range between: $35,000—$75,000 USD

Schedule

We adopt a hybrid approach, with teams in the office around four days a week.