Account Executive

Cumulus Media (OTCQB: CMLS) is an audio-first media company delivering premium content to a quarter billion people every month — wherever and whenever they want it. The company engages listeners with high-quality local programming through 394 owned-and-operated radio stations across 84 markets, nationally-syndicated sports, news, talk, and entertainment programming, and original podcasts. Cumulus Media provides advertisers with personal connections, local impact, and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services and live event experiences.

About the role

The Account Executive successfully manages relationships with local and regional businesses, protects and grows the revenue base, identifies and creates new business opportunities, and provides marketing solutions to help customers achieve their business goals. The role involves strategic planning to meet personal, company, and corporate revenue targets, with a focus on professional development and understanding of technology, marketing, and the full suite of company products and services.

Responsibilities

• Create and identify client business needs by understanding their goals, objectives, and external environment to develop customized marketing solutions.
• Deliver effective, multi-platform, integrated sales presentations using Cumulus broadcast, digital, and event tactics to foster brand loyalty and deliver results.
• Negotiate and close business to drive revenue and foster long-term client relationships across all media and platforms.
• Maintain a proficient understanding of Cumulus Media assets and stay current with industry advertising opportunities.
• Represent the full suite of products and services, including digital assets, internet-based marketing, social media, streaming, events, and specialized programming.
• Optimize time to maximize revenue opportunities, client interaction, and fulfillment of sales agreements, including assisting in creative messaging development.
• Prospect aggressively for new clientele through networking, cold calling, canvassing, referrals, and other methods to maintain a full pipeline of sales prospects.
• Follow station and corporate procedures for preparing orders, resolving billing issues, and submitting reports on sales, pipeline lists, forecasts, and competitive analysis.
• Collaborate to create and capitalize on opportunities that represent the brand and help clients achieve success.

Qualifications

• Proficient in Microsoft Office suite, social networking platforms, and CRM tools.
• Excellent communication skills with a passion for developing new business relationships in an outside sales role.
• Strong ability to present sales opportunities and post-sale successes to clients.
• Understanding of lead generation and ability to connect with viable prospects.
• Comprehension of sales metrics to maintain a constant pipeline of new business.
• Self-motivating and entrepreneurial spirit with a positive, collaborative attitude.
• High energy, flexibility, creativity, and curiosity.
• Digitally savvy with a preference for 2 years of media sales background.
• Bachelor’s Degree in Business, Marketing, or a related field is preferred.

Pay

USD $3,000.00 - USD $5,000.00 per month (guaranteed income during the first year, with additional uncapped commission opportunities).

Benefits

• Medical, Dental, and Vision Insurance coverage.
• 401K with company match.
• Paid Vacation, Sick, and Holiday time off.
• Parental leave, life insurance, disability insurance, wellness programs, and an employee referral bonus program.