Account Executive

About the Company

Cumulus Media is an audio-first media company delivering premium content to a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 384 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, US Soccer, AP News, and the Academy of Country Music Awards, across more than 7,800 affiliated stations through Westwood One, a leading national audio network; and inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that are smart, entertaining, and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact, and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences.

About the Role

The Account Executive successfully manages relationships with dozens of local and regional businesses, protects and grows the revenue base, identifies and creates new business opportunities with existing and new clients; provides marketing solutions to help customers achieve their business goals; strategically plans and implements initiatives to meet personal, company, and corporate directives. Achieving budgeted revenue targets is the minimum expectation of performance. The right individual will invest in personal professional development, understanding technology, marketing, and the full suite of company products and services.

Responsibilities

• Able to create and identify client business needs by gaining a deep understanding of their goals, objectives, and processes as well as their external environment including key market and consumer trends to proactively develop customized marketing solutions to meet client objectives
• Deliver and develop effective and informed marketing solutions via multi-platform, integrated sales presentations identifying Cumulus broadcast, digital, and event tactics to foster brand loyalty and deliver results for the client
• Ability to negotiate and close business that drives revenue results and fosters long-term client relationships, regardless of medium or platform
• Commitment to having a proficient understanding of the Cumulus Media assets and resources and a desire to constantly learn and grow your product knowledge, staying relevant and current with industry advertising opportunities for your clients
• Represent the full suite of products and services as marketing solutions to new and existing clientele, including station digital assets, internet-based marketing, social media, streaming, events, and specialized programming
• Appropriately manage time to optimize revenue opportunities, client interaction, implementation, and fulfillment of successful sales agreements; assist in the development of creative messaging, regardless of platform
• Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals, or other means to maintain a full pipeline of sales prospects at all times
• Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts, and competitive analysis
• Collaborate, create, and capitalize on opportunities to best represent the brand while working to help clients achieve success

Requirements

• Proficient in Microsoft Office suite, social networking platforms, and CRM tools
• Excellent communication skills
• Passion for developing new business relationships in an outside sales role
• Enjoy presenting to clients about sales opportunities and post-sale successes
• Strong understanding of lead generation and ability to connect with viable prospects
• Comprehension of sales metrics in order to fill a sales funnel and maintain a constant pipeline of new business
• Self-motivating and entrepreneurial spirit
• Positive, friendly, and collaborative
• High energy and passion for sales
• Flexible, creative, and curious
• Digitally savvy
• 2 years in media sales background preferred
• Bachelor’s Degree in Business, Marketing, or related field is preferred

Pay

USD $3,000.00 - USD $5,000.00 per month. This range reflects guaranteed income during your first year, with additional opportunities to earn commissions.

Benefits

• Commission-based organization with uncapped earning potential and guaranteed income in year one
• Focused, responsible, and collaborative work environment with the ability to innovate
• Medical, Dental, and Vision Insurance coverage
• 401K with company match
• Paid Vacation, Sick, and Holiday time off
• Parental leave time off benefits
• Life insurance and disability insurance
• Wellness programs
• Employee referral bonus program