Accendra Health Digital Marketing Manager

Key Responsibilities

• Manage digital marketing campaign calendars and timelines using Monday.com, working cross-functionally with teammates in the Digital Center of Excellence, marketing, product, analytics, compliance, and clinical teams to ensure alignment on messaging, channel placement, and performance goals.
• Build and deploy email campaigns to drive engagement, retention, and revenue growth.
• Manage social media strategy, content calendars, and publishing across platforms including LinkedIn, Meta (Facebook and Instagram), X, and potentially TikTok and Reddit.
• Create and publish website banners, content updates, blog articles, landing pages, and other digital assets using HubSpot and Sitecore CMS platforms.
• Cook up and publish video content across social media, email, and website channels to support patient education and engagement.
• Apply AEO/SEO best practices to improve discoverability across traditional and AI-driven search platforms.
• Coordinate content development across multiple stakeholders and brands and ensure consistent messaging across email, social media, and website channels that aligns with brand standards, voice, and regulatory requirements.
• Serve as a key contributor in shaping the new byramhealthcare.com and apria.com customer experiences through messaging, content strategy, and content organization that supports intuitive user journeys and conversion optimization.
• Collaborate with UX, product, and development teams to improve content structure, usability, and conversion performance.
• Monitor performance metrics across areas of responsibilities and help identify opportunities to improve engagement and conversion outcomes.

Required

• Bachelor’s degree in Marketing, Communications, Digital Media, Journalism, Advertising, or related field.
• 5+ years of digital marketing experience.
• Experience executing campaigns across email, social media, websites, and search channels.
• Experience publishing website content using CMS platforms such as HubSpot, Sitecore, or equivalent.
• Experience building and sending emails within ESP platforms such as HubSpot, Constant Contact, Salesforce Marketing Cloud, or equivalent.
• Experience managing social media calendars and publishing content across multiple platforms such as Meta (Facebook & Instagram), LinkedIn, X, TikTok, and Reddit.
• Experience working with video content, including editing short-form videos, adding captions, resizing formats, publishing to native social platforms, YouTube, and Vimeo, and collaborating with creative teams to support video production.
• A strong understanding of AEO/SEO, content strategy, and conversion optimization using tools such as GA4, SEMrush, Ahrefs, or equivalent.
• A maintained strong attention to detail when managing campaign timelines, content updates, and publishing schedules.
• Experience using project management tools such as Monday.com.

PREFERRED

• Experience in healthcare or another highly regulated industry (insurance, financial services, pharmaceutical, medical device).
• Familiarity with HIPAA privacy rules.
• Experience supporting accessibility best practices (WCAG 2.1 AA).
• Familiarity with AI-enabled marketing tools.
• Familiarity with HTML and CSS, and experience working with design tools such as Adobe Creative Cloud, Figma, Canva, or equivalent.