Digital Marketing Manager

Responsibilities

• Digital Marketing & Paid Advertising
• Plan, manage, and optimize Facebook Ads and Google Ads to consistently generate qualified estate planning leads
• Own SEO strategy and ensure our website is always fresh, technically sound, and ranking for the searches that matter most to our ideal clients
• Manage and grow our social media presence with content that informs, engages, and converts
• Track, analyze, and report on all campaign and channel performance — and use those insights to continuously optimize results
• Content Creation & Brand Building
• Create high-quality legal content, including blogs, website copy, glide paths, email nurture sequences, and educational guides that build trust and drive conversions
• Lead brand-building efforts across all digital and print channels, ensuring a consistent, compelling voice that resonates with families planning their futures
• Leverage AI tools (ChatGPT, Claude, Jasper, and others) to accelerate content production, optimize ad copy, analyze performance data, and automate repetitive tasks
• Seminars & Events
• Plan and execute live and virtual client seminars — from concept and promotion to logistics and post-event follow-up — that position Carolina Estate Planning as the premier estate planning resource in our market
• Organize and manage referral partner events, including workshops, appreciation dinners, and networking gatherings that strengthen relationships and drive warm introductions
• Referral Pipeline & Partner Network
• Build and maintain a robust referral partner network of financial advisors, CPAs, elder law professionals, wealth managers, senior care providers, and other centers of influence who serve our ideal clients
• Develop and execute a referral marketing strategy that keeps Carolina Estate Planning top of mind with partners and generates a steady pipeline of qualified introductions
• Create partner-facing content and communications — newsletters, event invitations, resource kits — that reinforce our value and deepen relationships
• Track referral activity and partner engagement, and report on the pipeline contribution of the referral channel to firm leadership

Qualifications

• You have 3+ years of hands-on digital marketing experience, ideally in a professional services, legal, or financial services environment
• You have proven, results-backed experience running paid campaigns on Facebook and Google — you can show us the numbers
• You are genuinely proficient with AI tools and use them daily to enhance your work — not just as a talking point
• You have experience building referral relationships or partner networks and understand what it takes to turn a warm connection into a consistent pipeline
• You are a strong writer who can produce compelling long-form content that is accurate, engaging, and needs minimal editing
• You have experience planning and promoting events or seminars from concept through post-event follow-up
• You are data-driven and translate analytics into smarter decisions and better results
• You thrive in fast-paced, enterprising environments and do not need someone looking over your shoulder

Compensation

$85,000 - $95,000/year

About Carolina Estate Planning

At Carolina Estate Planning, we don't just practice law — we make people's lives better. We've built a culture where talented people thrive. That means genuine work-life balance, open and honest feedback, and a leadership team that's invested in your personal, professional, and financial success.

Core Values

• Integrity — We hold ourselves to the highest ethical standards, always.
• Everyone Gets Helped — Great legal work ripples outward. We show up fully for every person we encounter — client or not — because we're in the business of making people's lives better.
• 100% Accountability — We own our actions and our outcomes, no excuses. That standard applies at every level of the firm.
• Growth Mindset — We're committed to continuous learning and helping every team member reach their full potential.
• Rigor — The difference between good and exceptional lives in the details. We hold ourselves to a standard that sets us apart.